slogan
/slɔ.ɡɑ̃/masculine
The French word for slogan is slogan.
A slogan is a catchphrase associated with a product or service being advertised.
Meaning: catchphrase associated with a product or service being advertised (noun)
How does it change in a sentence?
The noun is masculine, so it is preceded by the masculine indefinite article un. To form the plural, add an s to the end, as in English: slogans.
How do you pronounce it?
slogan is pronounced /slɔ.ɡɑ̃/. It has 2 syllables.
Did you know?
- Unlike English where 'slogan' is strictly a noun, in some French political contexts, people might speak of 'sloganner', a slang verb meaning to chant slogans.
- An advertiser might call a slogan a formule choc, which translates to a 'shock formula', highlighting the intent to surprise the consumer.
- If you are talking about a catchy phrase for a brand, a French speaker might also use the word accroche, which literally means 'a hook'.
Examples in context
- L'entreprise a un slogan accrocheur.The company has a catchy slogan.This sentence shows how to describe a company with a catchy slogan.Tatoeba #6106511 by sicerabibax, translation #6106490 by OjisanSeiuchi
- Le slogan pour la journée contre l'extrémisme était « Plutôt multicolore que brun ».The slogan for the day against extremism was, "multicolored instead of brown".This sentence uses slogan to refer to a specific phrase used during a day against extremism.Tatoeba #1546001 by sacredceltic, translation #1545898 by Dejo
- Le slogan pour la journée contre l'extrémisme était « Plutôt arc-en-ciel que brun ».The slogan for the day dedicated to counter extremism was, "rainbow colours instead of brown."This sentence uses slogan to refer to a phrase used for a day dedicated to counter extremism.Tatoeba #1546005 by sacredceltic, translation #1545911 by Dejo
- J'adore l'accroche de cette publicité, elle est vraiment accrocheuse!I love the slogan of this advertisement, it is really catchy!
- 3 more sentences on Tatoeba
Example conversation
Emma and Hugo are discussing a new marketing campaign at work.
- EmmaTu aimes ce nouveau slogan ?Do you like this new slogan?
- HugoOui, il est très efficace.Yes, it is very effective.
- EmmaLe client l'a validé hier.The client approved it yesterday.
- HugoC'est une excellente nouvelle pour nous.That is excellent news for us.
Sources
- Wiktionary, “slogan” translations and entries slogan, CC BY-SA 4.0, dump of 2026-09-26.
- Example sentences: Tatoeba CC BY 2.0 FR.
