標語 / 标语
biāoyǔ
The English phrase slogan can be translated into Chinese as 標語 / 标语 (biāoyǔ) or 口號 / 口号.
Meaning: catchphrase associated with a product or service being advertised (noun)
Ways to say it
| Chinese | Romanization (Wiktionary) |
|---|---|
| 標語 / 标语 | biāoyǔ |
| 口號 / 口号 | kǒuhào |
Both terms refer to a catchphrase associated with a product or service being advertised. 標語 / 标语 is the preferred term for slogans found on posters, advertisements or public signage meant to convey a message or rule.
What does it mean word for word?
The word 標語 / 标语 is composed of biāo (to mark/sign) and yǔ (language/words). The word 口號 / 口号 is composed of kǒu (mouth) and hào (to call/cry), which literally means a 'mouth cry'.
Which one should you use?
標語 / 标语 is the preferred term for slogans found on posters, advertisements or public signage meant to convey a message or rule, whereas 口號 / 口号 literally translates to a 'mouth cry'.
How do you pronounce it?
biāoyǔ
Did you know?
- While 口號 / 口号 means 'slogan' in advertising, it is also the standard word for a military 'password' or 'watchword' used by sentries to identify allies.
- In mainland China, 標語 / 标语 often refers to the large red banners with white text seen on city streets, which frequently convey government directives rather than commercial products.
- Using 口號 / 口号 in a sarcastic way can imply that someone is just 'talking the talk' or using empty words without taking any real action.
Example sentences for Chinese are not verified yet.
Sources
- Wiktionary, “slogan” translations, CC BY-SA 4.0, dump of 2026-09-26.
