eslogan
/esˈloɡan/masculine
The English word 'slogan' is translated into Spanish as eslogan. It is also spelled slogan. Wiktionary also lists consigna and lema.
Meaning: catchphrase associated with a product or service being advertised (noun)
Ways to say it
| Spanish | IPA | Note |
|---|---|---|
| eslogan | /esˈloɡan/ | masculine |
| consigna | /konˈsiɡna/ | |
| lema | /ˈlema/ | masculine |
| slogan | /ˈsloɡan/ /ˈslouɡan/ |
masculine, alternative form |
The primary term for a catchphrase associated with a product or service being advertised is eslogan. When you want to describe a slogan as 'catchy', the most natural adjective to use is pegadizo.
Which one should you use?
The choice of word depends on the context of the slogan. While eslogan is used for advertising, consigna is the preferred term for a slogan or chant used in political protests or social movements. Lema is used when referring to a motto, such as a family motto, a school's motto or a national slogan.
How does it change in a sentence?
The plural of eslogan is eslóganes. An accent mark is added to the 'a' in the plural form to ensure the stress remains on the same syllable.
How do you pronounce it?
/esˈloɡan/
Did you know?
- The English word 'slogan', and thus the Spanish eslogan, originates from the Scottish Gaelic term sluagh-ghairm, meaning a 'battle cry'.
- In Spanish, consigna can also mean a 'cloakroom' or 'luggage locker' at a train station, having nothing to do with advertising.
- The adjective pegadizo, used to describe a catchy eslogan, literally means 'sticky'.
Examples in context
- ¿Cuál es tu eslogan favorito?What's your favorite slogan?This example shows how to ask for a favorite eslogan.Tatoeba #1781286 by Shishir, translation #906879 by CK
- La empresa tiene un eslogan muy pegadizo.The company has a catchy slogan.This sentence describes a company having a catchy eslogan.Tatoeba #7944658 by Seael, translation #6106490 by OjisanSeiuchi
- Su eslogan es perfecto.Their slogan is perfect.This sentence describes a perfect eslogan.Tatoeba #11487855 by carlosalberto, translation #11487852 by carlosalberto
- Porque tú lo valesBecause you're worth it
- Piensa diferenteThink different
- Me encantaI'm lovin' it
- 1 more sentence on Tatoeba
Example conversation
María and Daniel are discussing a new advertising campaign at work.
- MaríaEl nuevo eslogan es muy corto.The new slogan is very short.
- DanielSí, pero es muy efectivo.Yes, but it is very effective.
- María¿Daniel, crees que a los clientes les gustará?Daniel, do you think the customers will like it?
- DanielCreo que ese eslogan funcionará bien.I think that slogan will work well.
Sources
- Wiktionary, “slogan” translations and entries eslogan, consigna, lema, slogan, CC BY-SA 4.0, dump of 2026-09-26.
- Word origins: Wiktionary entries consigna, eslogan, lema, slogan, CC BY-SA 4.0.
- Example sentences: Tatoeba CC BY 2.0 FR.
