slogan
/isˈlo.ɡɐ̃/masculine
The English word slogan is translated into Portuguese as slogan or lema.
Meaning: catchphrase associated with a product or service being advertised (noun)
Ways to say it
| Portuguese | IPA | Note |
|---|---|---|
| slogan | /isˈlo.ɡɐ̃/ (Brazil) /ˈslo(w).ɡɐn/ (Portugal) |
masculine |
| lema | /ˈlẽ.mɐ/ (Brazil) /ˈle.mɐ/ (Portugal) |
masculine |
The term slogan is a masculine noun used in Portuguese, particularly within business and marketing contexts to describe a catchphrase associated with a product or service being advertised.
Which one should you use?
While slogan is used for advertising, lema is a more formal or traditional term used to refer to a motto or a slogan that conveys the important values, principles or goals of an institution.
How does it change in a sentence?
The plural of the loanword slogan is formed by adding s to the end, resulting in os slogans.
How do you pronounce it?
The word has three syllables, with the stress on the second syllable: /isˈlo.ɡɐ̃/.
Did you know?
- If you use lema to describe a commercial product, you might sound overly dramatic or formal, as if the product has a sacred principle.
- The Portuguese word lema shares a root with the Greek word lêmma, which refers to a premise or a piece of evidence used in an argument.
- In Brazilian corporate culture, slogan is often used interchangeably with 'tagline', though both are English terms.
Examples in context
- O que é um slogan?What is a slogan?This sentence is useful for asking for a definition of the word slogan.Tatoeba #4637708 by Ricardo14, translation #3708008 by mervert1
- O slogan deles é perfeito.Their slogan is perfect.This sentence is useful for describing a specific slogan.Tatoeba #11487857 by carlosalberto, translation #11487852 by carlosalberto
- Qual é seu slogan favorito?What's your favorite slogan?This sentence is useful for asking someone about their favorite slogan.Tatoeba #1782570 by alexmarcelo, translation #906879 by CK
- Nosso lema: Qualidade em primeiro lugar!Our slogan: Quality comes first!
- Conheça nosso novo slogan: Inovação sem limites!Discover our new motto: Innovation without limits!
- Você viu a frase de efeito da nova série de TV?Did you catch the slogan of the new TV show?
- 2 more sentences on Tatoeba
Example conversation
Lucas and Camila are discussing a new marketing campaign at work.
- LucasVocê criou o novo slogan?Did you create the new slogan?
- CamilaAinda não, estou pensando em algo.Not yet, I am thinking of something.
- LucasO slogan precisa ser bem curto.The slogan needs to be very short.
- CamilaSim, eu sei disso.Yes, I know that.
Sources
- Wiktionary, “slogan” translations and entries slogan, lema, CC BY-SA 4.0, dump of 2026-09-26.
- Word origins: Wiktionary entries lema, slogan, CC BY-SA 4.0.
- Example sentences: Tatoeba CC BY 2.0 FR.
