How to Say “Brand” in French

marque
/maʁk/feminine
The English word brand is translated into French as marque.
Marque is a noun used to refer to a specific product, service or provider that is distinguished. You may also encounter the phrase de marque, which functions as an adjective meaning 'branded' or 'high-end'.
Meaning: a specific product, service, or provider so distinguished (noun)

Is it said differently in some regions?

In France, the term griffe is associated with fashion and luxury brands.

Related words

How does it change in a sentence?

The noun marque is feminine.

How do you pronounce it?

/maʁk/

Did you know?

  • While marque is the general term for a brand, the word griffe literally means 'claw' or 'talon'. It is used in fashion to evoke the idea of a designer leaving a permanent mark or signature on a garment.
  • The word marque shares a historical root with the word marche, which means 'frontier' or 'border'. Both stem from the idea of marking a boundary or a specific limit.
  • In French, the word marque is used to describe a physical scar or a stain on a surface, not just a commercial brand. If you spill ink on a table, you have left a marque.

Examples in context

  • C'est une bonne marque.
    That's a good brand.
    This sentence shows how to identify a good brand using marque.
    Tatoeba #3601253 by sacredceltic, translation #3594112 by CK
  • C'est ma marque préférée.
    That's my favorite brand.
    This sentence demonstrates how to express a preference for a specific brand using marque.
    Tatoeba #13033412 by Rovo, translation #6015083 by mailohilohi
  • Quelle marque de cigarettes fumes-tu ?
    What brand of cigarettes do you smoke?
    This sentence shows how to ask about the brand of cigarettes someone smokes using marque.
    Tatoeba #3245403 by sacredceltic, translation #2270121 by _undertoad
  • La marque de voitures française Peugeot est très populaire dans le monde.
    The French car brand Peugeot is very popular worldwide.
  • Cette société a développé une excellente marque grâce à ses produits innovants.
    This company has built an excellent brand through its innovative products.
  • J'adore ce truc pour les cheveux ! C'est la meilleure marque que j'ai essayée !
    I love this thingamajig for hair! It's the best brand I've tried!
  • 17 more sentences on Tatoeba

Example conversation

Two friends are shopping for clothes at a mall.

  1. Hugo

    Tu aimes cette marque de chaussures ?
    Do you like this brand of shoes?
  2. Chloé

    Non, je ne connais pas du tout cette marque.
    No, I don't know this brand at all.
  3. Hugo

    Elle est pourtant très populaire ici.
    Yet, it is very popular here.
  4. Chloé

    Je préfère ma marque habituelle, elle est plus solide.
    I prefer my usual brand, it is more solid.

Sources

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Julie Sadie
Julie SadieHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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