How to Say “Logo” in French

logo
/lɔ.ɡo/masculine
The English word "logo" is translated into French as logo. Wiktionary also lists logotype.
Meaning: visual symbol or emblem that acts as a trademark or a means of identification of an entity (noun)

Ways to say it

“logo” in French
French IPA Note
logo /lɔ.ɡo/ masculine
logotype /lɔ.ɡɔ.tip/
/lo.ɡo.tip/
masculine

A logo is a visual symbol or emblem that acts as a trademark or a means of identification of an entity (noun).

Which one should you use?

logo is the common term, whereas logotype is a more formal or technical term used in design and professional contexts.

How does it change in a sentence?

logo is a masculine noun, so it is preceded by the masculine articles le or un.

How do you pronounce it?

/lɔ.ɡo/

Did you know?

  • Although many people think the word is purely French, logo is actually a direct borrowing from English. It was adopted into the French language to describe modern branding and graphic design.
  • While logo is used for brands, French speakers use the word blason to refer to a heraldic 'logo' or coat of arms, a term that carries deep historical connotations of nobility and lineage.
  • In formal French graphic design, you may encounter the term charte graphique. This refers to the entire set of rules and symbols, not just a single logo, that defines a brand's identity.

Examples in context

  • J'aime le logo de Tatoeba.
    I like the Tatoeba logo.
    This sentence shows how to express liking a specific logo.
    Tatoeba #1853297 by sacredceltic, translation #1848964 by Spamster
  • Le logo de Tatoeba est vraiment moche.
    The Tatoeba logo is really ugly.
    This sentence is useful for describing a logo as ugly.
    Tatoeba #10676114 by AutoBot, translation #10676113 by AutoBot
  • Le logo de l'entreprise est bleu clair.
    The company logo is light blue.
    This sentence shows how to describe the color of a logo.
    Tatoeba #11430759 by lbdx, translation #8960668 by sundown
  • Le symbole graphique de notre entreprise est reconnaissable partout dans le monde.
    The graphic symbol of our company is recognizable worldwide.
  • J'adore leur nouveau logo. Il est simple et élégant.
    I love their new logo. It's simple and elegant.
  • La marque de ce produit est facilement reconnaissable grâce à son logo accrocheur.
    The brand of this product is easily recognizable thanks to its catchy logo.
  • J'aime ce nouveau logo. Il est moderne et dynamique.
    I like this new logo. It is modern and dynamic.
  • 1 more sentence on Tatoeba

Example conversation

Nathan and Manon are looking at a new website design.

  1. Nathan

    Tu aimes le nouveau logo ?
    Do you like the new logo?
  2. Manon

    Oui, il est très moderne, Nathan.
    Yes, it is very modern, Nathan.
  3. Nathan

    Je trouve qu'il est assez élégant.
    I think it is quite elegant.
  4. Manon

    C'est vrai, il convient parfaitement à l'entreprise.
    That's true, it suits the company perfectly.

Sources

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Darlene Brenda
Darlene BrendaHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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