swag
The English phrase 'swag' can be translated into Italian as swag when referring to promotional freebies.
In the context of marketing or events, the term swag is used to describe promotional items or freebies given away to people.
Meaning: promotional freebies (noun)
Did you know?
- The use of swag in Italian reflects a wider trend called itanglese, where English business terms are adopted without translation to sound more international and modern.
- The Italian word for promotional items, omaggio, carries a sense of 'homage' or 'tribute', making the act of giving a freebie sound more like a formal gesture of respect.
- In an Italian office setting, instead of swag, people often use the term gadget to describe the same promotional items.
Examples in context
- Marco è davvero figo con quel nuovo abbigliamento.Marco is really cool with that new outfit.
- Che figata quella festa ieri sera!That party last night was so awesome!
- Abbiamo ricevuto un sacco di swag alla conferenza.We received a lot of swag at the conference.
Example conversation
Two friends are chatting after a tech event.
- LorenzoGuarda quanto swag abbiamo raccolto oggi, Sofia!Look how much swag we collected today, Sofia!
- SofiaHai ragione, Lorenzo, queste magliette sono fantastiche.You're right, Lorenzo, these t-shirts are fantastic.
- LorenzoLo swag di quest'anno è di qualità superiore.This year's swag is of higher quality.
- SofiaSpero che ne abbiano ancora per tutti.I hope they still have some for everyone.
