swag
swag is the French word for promotional freebies.
In French, swag refers to promotional freebies. If you want to express the concept of having swag informally, you can use the phrases Être stylé(e) to mean "to be stylish" or Avoir la classe to mean "to have class".
Meaning: promotional freebies (noun)
Did you know?
- To describe the act of giving away promotional swag, French marketers often use the term goodies. This is a common example of 'Franglais' where an English word is integrated into business jargon.
- While swag refers to freebies in a professional context, French youth in the 2010s adopted it as an adjective to describe someone with a cool style. This usage was heavily influenced by American hip hop culture.
- Using swag to mean freebies is a very recent phenomenon in France and is mostly restricted to the tech and startup ecosystems.
Examples in context
- Elle a vraiment la classe avec sa tenue, elle est trop stylée !She really has class with her outfit, she's so stylish!
Example conversation
Chloé and Hugo are at a professional conference.
- ChloéHugo, tu as pris du swag au stand ?Hugo, did you get some swag at the booth?
- HugoOui, j'ai pris un carnet et un stylo.Yes, I took a notebook and a pen.
- ChloéC'est super, j'adore leur swag cette année.That's great, I love their swag this year.
- HugoMoi aussi, c'est très utile.Me too, it's very useful.
