ノベルティ
noberuti
For swag in the sense of promotional freebies, Japanese uses ノベルティ (noberuti).
ノベルティ comes from the English word novelty and means branded goods given away at events, shops or with a purchase.
Meaning: promotional freebies (noun)
How do you pronounce it?
It is romanized noberuti.
Did you know?
- The English word 'novelty' in Japanese ノベルティ is strictly limited to commercial promotional goods and cannot be used to mean 'something new or original' as it is in English.
- In Japanese corporate culture, providing high quality ノベルティ is often viewed as a way to build 信頼 (shinrai) or 'trust' with a client rather than just a marketing gimmick.
- While ノベルティ is used in business, a person might instead ask for おまけ (omake), which refers to a small, often unsolicited gift or bonus included with a purchase.
Examples in context
- このノベルティはとても可愛いです。Kono noberuti wa totemo kawaii desu.This freebie is very cute.
- イベントのノベルティをもらいました。Ibento no noberuti o moraimashita.I received some promotional freebies from the event.
- ノベルティはありますか？Noberuti wa arimasu ka?Do you have any promotional freebies?
Example conversation
Kenta and Misaki are at a tech conference.
- 健太 Kenta美咲、ノベルティはもうもらった？Misaki, noberuti wa mō moratta?Misaki, did you get the swag yet?
- 美咲 Misakiいいえ、どこにあるの？Iie, doko ni aru no?No, where is it?
- 健太 Kentaあそこのブースで配っているよ。Asoko no būsu de kubatte iru yo.They're giving it out at that booth over there.
- 美咲 Misakiありがとう、すぐに行くね。Arigatō, sugu ni iku ne.Thanks, I'll go right now.
