Guide: How to Say “Press Release” in Japanese

When it comes to communicating effectively in Japanese, understanding the right vocabulary for specific contexts can make a significant difference. If you’re looking to discuss or write about press releases in Japanese, it’s important to know the appropriate terms. In this guide, we will explore how to say “press release” in Japanese, covering both formal and informal ways, and providing various tips and examples along the way.

Formal Ways to Say “Press Release” in Japanese:

In formal settings, it is essential to use appropriate and polite language. Here are some formal terms to express “press release” in Japanese:

  1. プレスリリース (puresurirīsu): This is a direct adaptation of the English term “press release” into Katakana, the script used for foreign loanwords. It is widely used in Japan and easily understood by Japanese speakers.
  2. 報道発表 (hōdō happyō): This term refers to a formal announcement made to the press. It emphasizes the act of presenting information to journalists in a structured manner and can be used interchangeably with “press release.”
  3. 報道資料 (hōdō shiryō): Although not specifically referring to a “press release” in the strictest sense, this term encompasses written materials intended for the press, including informational documents and news releases. It is commonly used in formal contexts.
  4. 報道告知 (hōdō kokuchi): This term focuses on conveying news or information to the media. While not an exact translation, it can be used to refer to press releases, particularly in the context of official announcements or public relations.

Informal Ways to Say “Press Release” in Japanese:

Informal settings offer more flexibility and allow for a conversational tone. Here are some casual expressions for “press release” in Japanese:

  1. プレスリリ (puresuriri): A shortened and more informal version of “puresurirīsu,” this term is commonly used in everyday conversation or informal writing for brevity.
  2. 発表情報 (happyō jōhō): This phrase, meaning “announcement information,” can be used to indicate the idea of a press release informally. It implies the release of newsworthy or important information but does not explicitly mean “press release.”

Examples:

To help illustrate the usage and context of these terms, here are some example sentences:

1. 本日、私たちは重要な発表情報を含むプレスリリースを発表しました。 (Honjitsu, watashitachi wa jūyōna happyō jōhō o fukumu puresurirīsu o happyō shimashita.)

– Today, we have released a press release containing important announcement information.

2. 弊社は報道発表を通じて、新製品の機能や特徴についてお知らせします。(Bessha wa hōdō happyō o tsūjite, shinseihin no kinō ya tokuchō ni tsuite oshirasemimasu.)

– Through a press release, our company will inform you about the functions and features of our new product.

3. プレスリリをお送りする前に、内容を再度確認してください。(Puresuriri o o-okuri suru mae ni, naiyō o saindo kakunin shite kudasai.)

– Before sending the press release, please double-check the content.

Additional Tips:

Here are some extra tips to enhance your understanding of press releases in the Japanese context:

  1. Cultural Awareness: Keep in mind that Japanese press releases, like many other forms of communication, place a strong emphasis on politeness and formality. Be sure to use appropriate honorifics and respectful language when addressing individuals or organizations.
  2. Structuring the Press Release: While the term “press release” itself is essential, understanding how to structure the content of a press release in Japanese is equally crucial. Research proper formatting, tone, and organization to ensure the effectiveness of your communication.
  3. Additional Terminology: Explore related vocabulary terms such as “media” (メディア, media) or “journalist” (新聞記者, shinbun kisha) to expand your knowledge and better navigate discussions surrounding press releases.

By familiarizing yourself with these terms and accompanying cultural nuances, you can confidently engage in Japanese business communication involving press releases. Remember, practice and exposure to real-life examples will further strengthen your language skills.

Happy communicating, and best of luck with your press releases in Japanese!

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