How to Say "Marketing" in Spanish

marketing

/ˈmaɾketin/masculine

In Spanish, the English word 'marketing' is translated as marketing. Wiktionary also lists mercadotecnia and mercadeo.

Meaning: the promotion, distribution and selling of a product or service (noun)

Ways to say it

“marketing” in Spanish
Spanish	IPA	Note
marketing	/ˈmaɾketin/	masculine
mercadotecnia	/meɾkadoˈteɡnja/	feminine
mercadeo	/meɾkaˈdeo/	masculine
marketeo	/maɾketeo/ (from spelling rules)	masculine
marketineo	/maɾketiˈneo/	Bolivia, masculine

The term refers to the promotion, distribution and selling of a product or service.

Which one should you use?

While marketing is an English loanword, mercadotecnia is a formal, academic term often used in textbooks and official business curricula. In contrast, marketeo is often used colloquially to refer to the act of promoting or 'hyping up' something, sometimes with a slightly skeptical or negative connotation.

Is it said differently in some regions?

Mercadeo is frequently used in Latin America, particularly in Colombia and Central America, to refer to the field of marketing. Marketineo is a localized term used specifically in Bolivia.

How does it change in a sentence?

When using the English loanword marketing as a noun in Spanish, it is treated as a masculine noun and usually requires the definite article el. mercadotecnia is a feminine noun, while marketing, mercadeo, marketeo and marketineo are masculine nouns.

How do you pronounce it?

/ˈmaɾketin/

Did you know?

The formal term mercadotecnia is a linguistic hybrid, combining a root from Latin for 'market' with a root from Ancient Greek for 'art'.
The term marketeo is often used by native speakers to imply that a product is being over-hyped or is all style and no substance.

Examples in context

Ella trabaja en marketing.
She works in marketing.
This sentence shows a person working in the field of marketing using the term marketing.
Tatoeba #1355705 by marcelostockle, translation #371575 by saeb
¿Estás en mercadotecnia?
Are you in marketing?
This sentence asks if someone is in the field of marketing using the term mercadotecnia.
Tatoeba #6586337 by arh, translation #6583805 by Eccles17
El marketing es fundamental para la empresa.
Marketing is fundamental for the company.

Example conversation

María and Alejandro are discussing their career paths in an office.

María

Alejandro, ¿te gusta tu trabajo de marketing?
Alejandro, do you like your marketing job?
Alejandro

Sí, el marketing es muy dinámico.
Yes, marketing is very dynamic.
María

Yo prefiero trabajar en el departamento de ventas.
I prefer working in the sales department.
Alejandro

Cada área tiene sus retos.
Each area has its challenges.

Sources

Wiktionary, “marketing” translations and entries marketing, mercadotecnia, mercadeo, marketeo, marketineo, CC BY-SA 4.0, dump of 2026-09-26.
IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
Word origins: Wiktionary entries marketing, mercadeo, mercadotecnia, CC BY-SA 4.0.
Example sentences: Tatoeba CC BY 2.0 FR.

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How to Say “Marketing” in Spanish