marketing
/maʁ.ke.tiŋ/masculine
The English word 'marketing' is translated into French as marketing or mercatique.
Meaning: the promotion, distribution and selling of a product or service (noun)
Ways to say it
| French | IPA | Note |
|---|---|---|
| marketing | /maʁ.ke.tiŋ/ | masculine |
| mercatique | feminine |
In French, this refers to the promotion, distribution and selling of a product or service. While there are several ways to express this, the term commercialisation can be used specifically to refer to the aspect of marketing related to commercial activities.
Which one should you use?
The English loanword marketing is the most common term used in business and everyday conversation in France. In contrast, mercatique is a purist alternative that is used in official or academic contexts.
How does it change in a sentence?
The loanword marketing is a masculine noun and is used with the article le. The French term mercatique is a feminine noun and is used with the article la.
How do you pronounce it?
/maʁ.ke.tiŋ/
Did you know?
- The term mercatique is a 'neologism' specifically created by joining 'marché' (market) and 'automatique' (automatic) to provide a French alternative to the English loanword.
- Using the term mercatique in a casual business meeting in Paris might make you sound like a textbook or a linguistics professor rather than a professional.
- The word 'marketing' is one of many English terms that the Académie Française has historically viewed with skepticism, attempting to find Gallic equivalents.
Examples in context
- C'est un coup marketing.It's a marketing stunt.This sentence shows how to use marketing to describe a stunt.Tatoeba #10713328 by lbdx, translation #4282318 by Hybrid
- J'ignore tout du marketing.I don't know anything about marketing.This sentence demonstrates a lack of knowledge regarding marketing.Tatoeba #3589046 by sacredceltic, translation #3584858 by Hybrid
- C'est le patron du marketing.He is the head of marketing.This sentence illustrates a professional title involving marketing.Tatoeba #1442327 by sacredceltic, translation #1442248 by Eldad
- J'étudie les principes du marketing dans mon cursus universitaire.I am studying the principles of marketing in my university program.
- Notre entreprise accorde une grande importance à la commercialisation de ses produits.Our company places great importance on marketing its products.
- Les nouvelles techniques de mercatique ont permis d'améliorer notre positionnement sur le marché.New marketing techniques have helped improve our market positioning.
- Le marketing de cette entreprise est vraiment créatif et attrayant.The marketing of this company is really creative and appealing.
- 5 more sentences on Tatoeba
Example conversation
Manon and Nathan are discussing their university degrees.
- ManonTu étudies le marketing, n'est-ce pas ?You are studying marketing, aren't you?
- NathanOui, j'adore le marketing digital.Yes, I love digital marketing.
- ManonC'est un domaine très dynamique.It is a very dynamic field.
- NathanC'est vrai, Nathan aime beaucoup ça.That's true, Nathan likes it a lot.
Sources
- Wiktionary, “marketing” translations and entries marketing, mercatique, CC BY-SA 4.0, dump of 2026-09-26.
- Example sentences: Tatoeba CC BY 2.0 FR.
