Ways to say it
| Chinese | Romanization (Wiktionary) |
|---|---|
| 市場營銷 / 市场营销 | shìchǎng yíngxiāo |
| 營銷 / 营销 | yíngxiāo |
The term refers to the promotion, distribution and selling of a product or service. The full form 市場營銷 / 市场营销 serves as the formal academic and professional term for the field, while the shortened 營銷 / 营销 is frequently used in business contexts to describe specific marketing activities or a marketing department. Other related terms include 营销学, which refers to the academic study of marketing (marketing science) and 市场推广, which focuses specifically on the promotion of products or services.
What does it mean word for word?
The shortened form 營銷 / 营销 is a compound where the first part, yíng, means to manage or operate and the second part, xiāo, means to sell or distribute.
Which one should you use?
The version using traditional characters 營銷 is used in Taiwan and Hong Kong, while the simplified version 营销 is used in Mainland China.
Is it said differently in some regions?
In Taiwan, the term 行销 is commonly used to refer to marketing.
How do you pronounce it?
shìchǎng yíngxiāo
Did you know?
- In modern Chinese internet slang, 营销号 refers to 'marketing accounts' that spread clickbait or manufactured drama to gain followers. It is often used pejoratively to describe people who manufacture fake news for profit.
- The term 营销 / 营销 contains the character 销 / 销, which implies a sense of 'liquidating' or 'turning into cash', suggesting that marketing is the process of converting goods into liquidity.
- The word for 'market' 市场 is used to describe social niches beyond commerce, such as the 'marriage market' where parents seek partners for their children.
Examples in context
- 你对市场营销有什么了解？What do you know about marketing?
- 我们需要一个营销策略来推广新产品。We need a marketing strategy to promote the new product.
Sources
- Wiktionary, “marketing” translations, CC BY-SA 4.0, dump of 2026-09-26.
