marketing digital
/maɾketinɡ dixital/from spelling rules
The English phrase "digital marketing" is translated into Spanish as marketing digital.
marketing digital refers to the use of the internet and electronic devices to promote products or services. You may also see the more traditional Spanish term mercadotecnia digital used to express the same concept.
Which one should you use?
mercadotecnia digital is the formal Spanish term for the concept. Additionally, marketing en línea can be used as a formal way to specifically say "online marketing".
How does it change in a sentence?
In Spanish, the adjective digital follows the noun marketing.
Did you know?
- The word digital is a doublet of the Spanish word dedal, which means 'thimble'. Both words share a common ancestor in the Latin word for 'finger'.
- The term mercadotecnia is used almost exclusively in Latin America, whereas in Spain, the English borrowing marketing is far more dominant in both formal and informal settings.
- In some Spanish-speaking business circles, using the English term marketing is seen as more modern and prestigious than using the native mercadotecnia.
Examples in context
- La empresa necesita invertir más en Marketing Digital para aumentar su presencia en el mercado.The company needs to invest more in digital marketing to increase its presence in the market.
- ¿Has considerado hacer Marketing Online para promocionar tu negocio?Have you considered doing online marketing to promote your business?
- Ella estudia marketing digital en la universidad.She studies digital marketing at the university.
- Necesitamos mejorar nuestra estrategia de marketing digital.We need to improve our digital marketing strategy.
- El marketing digital es esencial para las empresas hoy.Digital marketing is essential for companies today.
Example conversation
Two colleagues are discussing a new project at the office.
- MaríaHola Alejandro, ¿sabes algo de marketing digital?Hi Alejandro, do you know anything about digital marketing?
- AlejandroSí, María, tomé un curso el año pasado.Yes, María, I took a course last year.
- MaríaPerfecto, ayúdame con la campaña de marketing digital.Perfect, help me with the digital marketing campaign.
- AlejandroClaro, revisemos los anuncios ahora mismo.Sure, let's review the ads right now.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
- Word origins: Wiktionary entries digital, marketing, CC BY-SA 4.0.
