marketing empresarial
/maɾketinɡ empɾesaɾjal/from spelling rules
Business marketing in Spanish is marketing empresarial.
The phrase refers to the activities and processes a company uses to promote and sell its products or services. While the anglicism marketing is a widely accepted loanword in professional Spanish, it is most commonly used in business contexts rather than casual conversation.
What does it mean word for word?
The term is composed of the anglicism marketing and the adjective empresarial, which means 'pertaining to a company or enterprise'.
Which one should you use?
mercadotecnia empresarial can be used as a formal Spanish equivalent for the term 'marketing'. Additionally, Publicidad y Mercadeo Empresarial is a formal way to express business marketing including advertising and marketing aspects.
Is it said differently in some regions?
In many Latin American countries, mercadotecnia is used as a formal Spanish equivalent for the term 'marketing'.
How do you pronounce it?
/maɾketinɡ empɾesaɾjal/
Did you know?
- The term empresa used in marketing empresarial can mean both a commercial company and a 'daunting task' or 'adventure'.
- In many Spanish-speaking professional environments, using the anglicism marketing can actually make a person sound more modern or cosmopolitan than using the pure Spanish mercadotecnia.
- The Spanish word empresa shares a distant linguistic ancestor with the English word 'grasp', tracing back to the Latin verb 'prehendere', which means 'to seize or grab'.
Examples in context
- Estoy estudiando Marketing Empresarial en la universidad para aprender a promover mi negocio de manera efectiva.I am studying business marketing at university to learn how to effectively promote my business.
- Llevo años dedicado al Marketing Empresarial y he aprendido muchísimo sobre cómo impulsar las ventas.I've been dedicated to business marketing for years, and I've learned a lot about how to boost sales.
- El Marketing Comercial es fundamental para potenciar nuestras ventas en España.Business marketing is essential to enhance our sales in Spain.
- El marketing empresarial es fundamental para el crecimiento.Business marketing is fundamental for growth.
- Necesitamos mejorar nuestro marketing empresarial este año.We need to improve our business marketing this year.
- Ella estudia marketing empresarial en la universidad.She studies business marketing at the university.
Example conversation
Daniel and María are discussing their new startup strategy in an office.
- Daniel¿Qué opinas del nuevo plan de marketing empresarial?What do you think of the new business marketing plan?
- MaríaCreo que es muy innovador, Daniel.I think it is very innovative, Daniel.
- DanielMe alegra que te guste la estrategia.I am glad you like the strategy.
- MaríaSí, nos ayudará a vender mucho más.Yes, it will help us sell much more.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
- Word origins: Wiktionary entries empresarial, marketing, CC BY-SA 4.0.
