How to Say “Marketing Materials” in Spanish

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materiales de marketing
/mateɾjales de maɾketinɡ/from spelling rules
The English phrase 'marketing materials' is translated into Spanish as materiales de marketing.
Materiales de marketing is a direct way to refer to resources used in marketing. However, it is often more natural for Spanish speakers to use the phrase material publicitario to refer to promotional or advertising materials.

What does it mean word for word?

The phrase materiales de marketing is a literal translation where materiales means 'materials' and de means 'of'.

Which one should you use?

The singular form material de marketing is used when you are referring to marketing material as a single type of resource or as a collective concept. While materiales de marketing uses the anglicism 'marketing', other forms exist depending on the desired level of formality or the specific region.

Is there a formal and an informal way to say it?

For formal or academic contexts, especially in Mexico and parts of Latin America, you may use materiales de mercadotecnia instead of the anglicism 'marketing'. Additionally, Materiales Publicitarios serves as a formal way to express the phrase.

Is it said differently in some regions?

In Spain, the phrase Material Publicitario is commonly employed. In Argentina, Material Promocional is a frequently used alternative for marketing materials.

How do you pronounce it?

/mateɾjales de maɾketinɡ/

Did you know?

  • The word mercadotecnia is a linguistic blend of mercado 'market' and técnica 'technique', effectively describing marketing as the 'technique of the market'.
  • Because 'marketing' is an unadapted anglicism, it does not follow standard Spanish spelling rules. This means it is often written in italics in printed Spanish texts to acknowledge it is a foreign word.
  • In some Spanish-speaking corporate environments, you may see the phrase material de POP, which refers specifically to 'Point of Purchase' displays.

Examples in context

  • El póster publicitario
    The advertising poster
  • Nuestros materiales de marketing te ayudarán a promocionar tu negocio de manera eficaz.
    Our marketing materials will help you promote your business effectively.
  • Necesitamos imprimir los materiales de marketing.
    We need to print the marketing materials.
  • ¿Dónde están los nuevos materiales de marketing?
    Where are the new marketing materials?
  • Los materiales de marketing son muy coloridos.
    The marketing materials are very colorful.

Example conversation

Alejandro and Sofía are in an office preparing for a trade show.

  1. Alejandro

    Sofía, ¿tienes los materiales de marketing?
    Sofía, do you have the marketing materials?
  2. Sofía

    Sí, Alejandro, están en la caja.
    Yes, Alejandro, they are in the box.
  3. Alejandro

    Perfecto, revisa si todo está completo.
    Perfect, check if everything is complete.
  4. Sofía

    Lo haré ahora mismo.
    I will do it right now.

Sources

  • IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
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Lara Yvonne
Lara YvonneHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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