investigación de mercado
/imbestiɡaθjon de meɾkado/from spelling rules
In Spanish, marketing research is investigación de mercado.
This phrase refers to the systematic gathering and analysis of data about consumers and markets to inform business decisions. In many professional contexts, you may see the plural form investigación de mercados used to indicate research conducted across multiple different market sectors or consumer segments.
What does it mean word for word?
The phrase is composed of investigación (research/investigation) and de mercado (of market).
Which one should you use?
While investigación de mercado implies a systematic, deep scientific process, estudio de mercado is often used for smaller-scale or more specific commercial assessments.
Is it said differently in some regions?
Investigación de Mercadotecnia is a variant used in Mexico and some other Latin American countries.
How does it change in a sentence?
To express the plural 'marketing researches', you pluralize the noun investigación to investigaciones while keeping de mercado constant, resulting in investigaciones de mercado.
How do you pronounce it?
/imbestiɡaθjon de meɾkado/
Did you know?
- While mercadotecnia is common in Mexico, many Spanish speakers in other countries simply use the English word 'marketing' as a loanword.
- The word investigación is a direct descendant of the Latin 'investīgātiōnem', which implies a process of tracking or following a trail.
- In Spanish, the word mercado can refer to both the abstract economic concept of 'the market' and the physical place where people buy food.
Examples in context
- Me especializo en investigación de mercado y comportamiento del consumidor.I specialize in marketing research and consumer behavior.
- Nuestra empresa contrató una firma de investigación de mercado para analizar las preferencias del cliente.Our company hired a marketing research firm to analyze customer preferences.
- Necesitamos hacer una investigación de mercado primero.We need to do marketing research first.
- La investigación de mercado es fundamental para el éxito.Marketing research is fundamental for success.
- El presupuesto para la investigación de mercado es alto.The budget for marketing research is high.
Example conversation
Lucía and Daniel are discussing a new business strategy in an office.
- LucíaDaniel, ¿has terminado la investigación de mercado?Daniel, have you finished the marketing research?
- DanielTodavía no, Lucía, es un proceso largo.Not yet, Lucía, it is a long process.
- LucíaEntiendo, pero los datos son muy importantes.I understand, but the data is very important.
- DanielTienes razón, lo terminaré mañana sin falta.You are right, I will finish it tomorrow without fail.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
- Word origins: Wiktionary entries de, investigación, mercado, CC BY-SA 4.0.
