How to Say “What Is the Price?” in Italian

quant'è?
In Italian, "what is the price?" is expressed as quant'è?
quant'è? is a question used to ask how much something costs. It is most commonly used in casual, rapid-fire transactions like at a market or a small shop.

What does it mean word for word?

The phrase quant'è? is a contraction of quanto è?, which literally means "how much is it?"

Which one should you use?

While quant'è? is a short, elliptical way to ask for a price, Quanto costa? is a more standard, complete way to ask for a price compared to the more elliptical quant'è?

Is there a formal and an informal way to say it?

For more formal situations, you can use Scusi, qual è il prezzo? to say "Excuse me, what is the price?" or Potrebbe gentilmente dirmi il prezzo? to say "Could you kindly tell me the price?"

How does it change in a sentence?

The phrase quant'è? uses an apostrophe to elide the final o of quanto before the vowel in è.

Did you know?

  • If a price is unexpectedly high, an Italian might respond to quant'è? by saying è un salasso, which literally means 'it is a bloodletting'.
  • In very traditional settings, asking for the price too early when browsing luxury goods can be seen as lacking 'sprezzatura' or effortless elegance.
  • The concept of 'price' is tied to the word prezzo, which shares a root with the English word 'prize'.

Examples in context

  • Scusi, qual è il prezzo di questo vestito?
    Excuse me, what is the price of this dress?
  • Quanto costa questa piattiera?
    How much does this plate holder cost?
  • Mi può dire il prezzo di un cono di gelato al pistacchio?
    Can you tell me the price of a pistachio ice cream cone?

Example conversation

Giulia is buying a coffee from Lorenzo at a cafe.

  1. Giulia

    Vorrei un caffè, per favore.
    I would like a coffee, please.
  2. Lorenzo

    Ecco a te, Giulia.
    Here you go, Giulia.
  3. Giulia

    Grazie, quant'è?
    Thanks, how much is it?
  4. Lorenzo

    Sono un euro e venti.
    It is one euro twenty.
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Alexis Lilly
Alexis LillyHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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