How to Say “Unbleached” in French

écru
The English word unbleached is translated into French as écru.
In French, the term écru is the standard way to describe unbleached fabrics, paper or textiles, rather than using a literal translation of 'unbleached' like non blanchi.
Meaning: Translations (adj)

Which one should you use?

While blanc refers to a pure, bleached white, écru specifically denotes the off-white, yellowish or brownish tint of natural, unbleached materials.

How does it change in a sentence?

As an adjective, écru is invariable in gender and number when used to describe a color or a material state.

Did you know?

  • The word écru shares the same root as cru, which is used to describe 'raw' food like sushi cru or 'raw' emotions.
  • While English uses 'ecru' mainly for high-end design, French speakers use écru for any basic unbleached textile, from luxury silk to a simple cotton sack.
  • The term écru is so specific to textiles that using it to describe other naturally off-white things, like a wall or a car, can sound unusual to a native speaker.

Examples in context

  • J'ai acheté du papier non blanchi pour l'imprimante.
    I bought unbleached paper for the printer.
  • Tu devrais utiliser de la farine non blanchie pour cette recette.
    You should use unbleached flour for this recipe.
  • Ces draps sont en coton brut, sans traitement chimique.
    These sheets are made of unbleached cotton, without chemical treatment.
  • J'aime bien la couleur écru de ce pull.
    I really like the ecru color of this sweater.
  • Elle a acheté un rideau en coton écru.
    She bought an unbleached cotton curtain.
  • Le papier est de couleur écru.
    The paper is an ecru color.

Example conversation

Emma and Gabriel are looking at fabric samples in a boutique.

  1. Gabriel

    Tu préfères ce tissu blanc ou ce tissu écru ?
    Do you prefer this white fabric or this unbleached fabric?
  2. Emma

    Je préfère l'écru, c'est plus naturel.
    I prefer the unbleached one, it is more natural.
  3. Gabriel

    Tu as raison, l'écru est très joli.
    You are right, the ecru color is very pretty.
  4. Emma

    Oui, prenons ce modèle pour Gabriel.
    Yes, let's take this model for Gabriel.
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Allan Rhys
Allan RhysHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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