How to Say “To Post on Social Media” in Japanese

SNSに投稿する
esuenuesu ni tōkō suru
To post on social media in Japanese is SNSに投稿する (esuenuesu ni tōkō suru).

What does it mean word for word?

The verb part, 投稿する, means to post or to submit a piece of writing or content.

Which one should you use?

While SNSに投稿する is the standard expression, you may see several variations. Use SNSにポストする for a more informal tone, and SNSにアップする is a common colloquial way to say 'to upload to social media' using the loanword for 'up'. For a formal context, such as making something public on social media, you can use ソーシャルメディアに公開する.

How does it change in a sentence?

To say you have already posted on social media, use the past tense SNSに投稿した. To describe the ongoing action of posting, use the continuous form SNSに投稿している.

How do you pronounce it?

esuenuesu ni tōkō suru

Did you know?

  • In Japan, a 'hidden' or 'private' social media account is called a 裏垢 (ura-aku), which literally means 'back account'. This refers to an account used for posting things that would be inappropriate for one's 'front' or public persona.
  • Japanese users often use the verb バズる to describe a post that goes viral. This is a 'loan-verb' created by taking the English word 'buzz' and adding the Japanese verb ending る.
  • The word 投稿 in 投稿する originally referred to sending a letter or a contribution to a newspaper. It was later adopted for the internet, meaning the act of 'posting' is linguistically linked to traditional mail and print journalism.

Examples in context

  • アイドルの写真をSNSにポストするよ!
    I'm going to post pictures of the idol on SNS!
  • この写真をSNSに投稿する。
    Kono shashin o SNS ni toukou suru.
    I will post this photo on social media.

Example conversation

Two friends are talking about a cafe they visited.

  1. 陽葵 Himari

    このカフェ、すごくおしゃれだね!
    Kono kafe, sugoku oshare dane!
    This cafe is so stylish!
  2. 蓮 Ren

    そうだね。SNSに投稿する?
    Sou dane. SNS ni toukou suru?
    You're right. Are you going to post it on social media?
  3. 陽葵 Himari

    うん、写真をSNSに投稿するつもりだよ。
    Un, shashin o SNS ni toukou suru tsumori dayo.
    Yeah, I intend to post the photos on social media.
  4. 蓮 Ren

    いい写真が撮れたら見せてね。
    Ii shashin ga toreta ra misete ne.
    Show me if you take any good photos.
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Michelle Dawn
Michelle DawnHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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