marca blanca
/ˌmaɾka ˈblanka/feminine
The English phrase "store brand" is translated into Spanish as marca blanca.
The term marca blanca is the standard way to refer to products sold under a retailer's own label rather than a major manufacturer's brand throughout the Spanish-speaking world.
Meaning: brand specific to a retail chain (noun)
What does it mean word for word?
Literally, marca blanca translates to "white brand".
Is it said differently in some regions?
In Spain, marca blanca is the most common way to express this concept, though marca del distribuidor (distributor's brand) is also used in Spain.
How does it change in a sentence?
When referring to multiple products, both the noun and the adjective are pluralized to form marcas blancas.
How do you pronounce it?
/ˌmaɾka ˈblanka/
Did you know?
- In Spain, the prevalence of marcas blancas is so high that the term is sometimes used to describe a broader 'smart shopping' lifestyle focused on avoiding prestige pricing.
- The term marca blanca comes from the historical practice of using unprinted, white paper or plain packaging for products that were not part of a specific commercial identity.
- The word marca shares a Germanic root with the English word 'mark' and the Old Norse mark, which originally referred to a boundary or a territory sign.
Examples in context
- Me gusta la calidad de la marca de la tienda.I like the quality of the store brand.
- Prefiero comprar productos de marca propia para ahorrar dinero.I prefer to buy store-brand products to save money.
- Siempre compro los productos de marca blanca porque son más económicos.I always buy store-brand products because they are more affordable.
- ¿Has probado los productos de marca del supermercado? Algunos son realmente buenos.Have you tried the supermarket brand products? Some of them are really good.
- Esta marca blanca es muy buena.This store brand is very good.
- Prefiero comprar la marca blanca.I prefer to buy the store brand.
- La leche de marca blanca es barata.The store brand milk is cheap.
Example conversation
Mateo and Lucía are shopping for cereal at the supermarket.
- MateoMira este cereal, Lucía.Look at this cereal, Lucía.
- LucíaEs una marca blanca, Mateo.It is a store brand, Mateo.
- MateoCuesta mucho menos que el otro.It costs much less than the other one.
- LucíaLlevémoslo, sabe exactamente igual.Let's take it, it tastes exactly the same.
Sources
- Wiktionary, “store brand” translations and entries marca blanca, CC BY-SA 4.0, dump of 2026-09-26.
- Word origins: Wiktionary entries marca, marca blanca, CC BY-SA 4.0.
