How to Say “Store Brand” in Spanish: A Comprehensive Guide

Welcome to our comprehensive guide on how to say “store brand” in Spanish. Whether you’re traveling to a Spanish-speaking country, studying the language, or simply curious about linguistic variations, we are here to help you navigate the formal and informal ways to express this concept. We’ll also provide useful tips, examples, and explore any regional variations that may exist. Let’s dive right in!

Formal Ways to Say “Store Brand” in Spanish

In formal situations, it’s crucial to use appropriate language. When referring to a “store brand,” you can employ the following expressions:

1. Marca de la tienda

The most common and straightforward way to say “store brand” in Spanish is by using the phrase “marca de la tienda.” This translation maintains the essence of the original term while being widely understood in formal contexts. For example:

Example: Me gusta la calidad de la marca de la tienda. (I like the quality of the store brand.)

2. Marca propia

Another formal alternative is “marca propia,” which directly translates to “own brand.” It implies that the store produces and sells its own products. Here’s an example:

Example: Prefiero comprar productos de marca propia para ahorrar dinero. (I prefer to buy store-brand products to save money.)

Informal Ways to Say “Store Brand” in Spanish

In relaxed settings or informal conversations, you may encounter different expressions to refer to a “store brand.” Let’s explore a few options:

1. Marca blanca

One common informal way to say “store brand” in Spanish is by using the phrase “marca blanca,” which translates to “white brand.” This term originated from the practice of using generic packaging with white labels. Here’s an example:

Example: Siempre compro los productos de marca blanca porque son más económicos. (I always buy store-brand products because they are more affordable.)

2. Marca del supermercado

Another informal option is “marca del supermercado,” which means “supermarket brand.” This phrase is commonly used in casual conversations when referring to a store’s own label. For instance:

Example: ¿Has probado los productos de marca del supermercado? Algunos son realmente buenos. (Have you tried the supermarket brand products? Some of them are really good.)

Regional Variations

While the phrases mentioned above are generally understood across Spanish-speaking countries, it’s worth noting that slight regional variations may exist. Let’s take a look:

1. Latin America

In Latin American countries, “marca de la tienda” and “marca propia” remain the standard ways to express “store brand.” However, in some regions, you might encounter variations like “marca de fabricante” (manufacturer’s brand) or “marca del almacén” (store’s brand).

2. Spain

In Spain, the most common way to say “store brand” is “marca blanca,” which is frequently used in both formal and informal contexts. However, you may also hear “marca del distribuidor” (distributor’s brand) or “marca propia” in certain regions. Remember to adapt your language to the local dialect.

Useful Tips

Here are some additional tips to help you navigate the usage of “store brand” in Spanish:

  • Pay attention to context: The choice between formal and informal expressions depends on the setting and your relationship with the person you’re talking to. When in doubt, opt for the formal alternatives.
  • Practice pronunciation: Fluency in Spanish involves not only knowing the right words but also pronouncing them correctly. Practice speaking the phrases out loud to ensure your pronunciation is clear and accurate.
  • Listen to native speakers: Improve your understanding of regional variations by listening to native Spanish speakers from different countries. This exposure will help you recognize diverse expressions related to “store brand.”
  • Expand your vocabulary: While “store brand” covers a specific concept, building a broader vocabulary will allow you to express yourself more effectively in various situations. Explore related terms such as “producto genérico” (generic product) or “producto de marca reconocida” (recognized brand product).


Congratulations! You’ve reached the end of our comprehensive guide on how to say “store brand” in Spanish. Remember that in formal contexts, “marca de la tienda” and “marca propia” are reliable options, while in informal settings, you can opt for expressions like “marca blanca” or “marca del supermercado.” Pay attention to regional variations and adapt your language accordingly. Keep practicing, learning, and exploring new vocabulary to become increasingly proficient in the Spanish language. ¡Buena suerte!

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