How to Say “How Can I Help You?” in Italian

Come posso aiutarla?
In Italian, "how can I help you?" is translated as Come posso aiutarla?
This phrase is a polite question used to offer assistance to a customer or a stranger. It is the standard way for shopkeepers, receptionists or customer service representatives to greet a customer.

What does it mean word for word?

The phrase is composed of Come (how), posso (I can), aiutare (to help) and the suffix -la (you, formal feminine/polite).

Which one should you use?

The default form Come posso aiutarla? uses the formal third-person object pronoun, making it appropriate for service industry settings or speaking to strangers. Alternatively, you can use the informal version Come posso aiutarti? when speaking to a friend or peer.

How does it change in a sentence?

To use the informal version with a friend or peer, replace the formal -la with the informal -ti.

Did you know?

  • While aiutare means 'to help', a shopkeeper might also greet you with Prego, dica, which literally means 'Please, say'.
  • The polite form Come posso aiutarla? uses the feminine pronoun la even if the customer is a man. In this formal context, the pronoun refers to the 'person' or 'role' in a respectful sense rather than biological gender.
  • If you are in a very high-end boutique, you might hear Desidera?, which is a single word meaning 'Do you desire?'

Examples in context

  • Buongiorno, come posso aiutarla?
    Good morning, how can I help you?

Example conversation

Lorenzo is a shop assistant helping a customer in a boutique.

  1. Lorenzo

    Buongiorno, come posso aiutarla?
    Good morning, how can I help you?
  2. Sofia

    Cerco un regalo per mia sorella.
    I am looking for a gift for my sister.
  3. Lorenzo

    Certamente, ha un budget specifico?
    Certainly, do you have a specific budget?
  4. Sofia

    Sì, circa cinquanta euro.
    Yes, about fifty euros.
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Erin Claudia
Erin ClaudiaHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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