How to Say “Youtuber” in Chinese

优兔博主
yōutù bózhǔ
The English phrase 'youtuber' is translated into Chinese as 优兔博主 (yōutù bózhǔ).
The term refers to a person who creates content for YouTube. The word 博主 is a generic term for a creator or blogger on many different social media platforms, such as Weibo or WeChat. Because of this, in many conversations, a YouTuber may simply be referred to as a 博主 depending on the context.
Meaning: YouTube video creator (noun)

Which one should you use?

While 优兔博主 is a transliterated version using the phonetic Chinese characters for YouTube, many Chinese speakers in informal or professional contexts prefer to use the English word directly, resulting in the phrase YouTube 博主.

How do you pronounce it?

yōutù bózhǔ

Did you know?

  • While 优兔 is a phonetic match for 'YouTube', the character 兔 means 'rabbit', making the phrase literally look like 'Excellent Rabbit Blogger'.
  • While 优兔 is the phonetic name for YouTube, if you are speaking with someone in mainland China, they may not recognize the term because YouTube is blocked and not used locally.
  • If a creator becomes extremely famous, they might be called a 网红, which literally translates to 'internet celebrity' and implies a different kind of social status than a mere 'blogger'.

Example conversation

Two friends are talking about their career goals.

  1. 梓涵 Zihan

    志强,你想做什么工作?
    Zhìqiáng, nǐ xiǎng zuò shénme gōngzuò?
    Zhiqiang, what kind of work do you want to do?
  2. 志强 Zhiqiang

    我想当一名优兔博主。
    Wǒ xiǎng dāng yī míng Yōutù bózhǔ.
    I want to be a YouTuber.
  3. 梓涵 Zihan

    真的吗?你想拍什么内容?
    Zhēnde ma? Nǐ xiǎng pāi shénme nèiróng?
    Really? What kind of content do you want to film?
  4. 志强 Zhiqiang

    我想拍关于旅行的视频。
    Wǒ xiǎng pāi guānyú lǚxíng de shìpín.
    I want to film videos about traveling.
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Ashleigh Sue
Ashleigh SueHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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