How to Say Youtuber in Chinese: Formal and Informal Ways

Hello and welcome to this comprehensive guide on how to say “Youtuber” in Chinese. In this guide, we will cover both formal and informal ways of referring to Youtubers in Mandarin Chinese.

Formal Ways to Say Youtuber

In formal situations, it’s important to use the appropriate terminology. Here are some formal ways to say “Youtuber” in Chinese:

1. Youyong zhě (油痞者)

The term “Youyong zhě” literally translates to “Internet video creator.” It is a widely used term when referring to Youtubers in a more formal context. This term is often used in China, Taiwan, and Hong Kong.

2. Shipin shengchanzhe (视频生产者)

“Shipin shengchanzhe” means “video producer” and can be used as a formal way to refer to a Youtuber. It emphasizes the content creation aspect of being a Youtuber.

Informal Ways to Say Youtuber

In informal situations, people tend to use more colloquial terms when referring to Youtubers. Here are some popular informal ways to say “Youtuber” in Chinese:

1. Xinmeidaren (新媒体人)

“Xinmeidaren” refers to “new media person,” which can include Youtubers, online influencers, and other content creators. This term is commonly used in casual conversations and is especially popular among the younger generation.


PUGC stands for “Paiyou gouche” (拍友狗车), which translates to “Friend who films and edits.” This term originated from online communities and is predominantly used among Youtubers and video creators to address each other in a friendly and informal manner.

Regional Variations

While the terms mentioned above can be used across different regions, there are also specific regional variations when it comes to referring to Youtubers in Chinese:

1. Mainland China

In mainland China, young people often use the term “Youke” (油客) to refer to Youtubers. It is a blend of “You” (short for “Youxiang,” meaning “Internet”) and “Ke” (short for “Kejian,” meaning “guest” or “audience”).

2. Taiwan

In Taiwan, the term “Shi-pin-ren” (影音人) is commonly used to refer to Youtubers. It combines the words “Ying” (meaning “video” or “cinema”) and “Yin” (meaning “sound” or “audio”).

Tips and Examples

Here are some additional tips and examples to help you understand and use these terms effectively:

1. Context is Key

When deciding which term to use, it’s important to consider the context of the conversation. Formal situations may require using more professional language, while informal situations allow for colloquial terms.

2. Know Your Audience

Be mindful of who you are speaking to. If you are conversing with older individuals or in a more professional setting, it’s generally safer to use formal terms. However, when among peers or friends, informal terms may be more appropriate.

3. Stay Up-to-Date

The world of content creation is constantly evolving, and new terms may emerge over time. Stay engaged with Chinese internet culture to keep up with the latest terminology and expressions used to refer to Youtubers.

Example Dialogue:

A: 你知道那个有名的YouTuber是谁吗?(Nǐ zhīdào nàgè yǒumíng de YouTuber shì shéi ma?)

B: 你说的是哪个领域的视频创作者?(Nǐ shuō de shì nǎgè lǐngyù de shìpín chuàngzuòzhě?)

A: 他是一个旅行和美食视频创作者。(Tā shì yīgè lǚxíng hé měishí shìpín chuàngzuòzhě.)

B: 噢,原来你指的是一个油客。(Ō, yuánlái nǐ zhǐ de shì yīgè yóukè.)

A: 是的,他在中国的油客圈子里相当有名。(Shì de, tā zài Zhōngguó de yóukè quānzi lǐ xiāngdāng yǒumíng.)

In Conclusion

Now you are equipped with the knowledge of how to say “Youtuber” in Chinese. Remember to consider the formality of the situation, the preferences of your audience, and stay updated with the latest slang. Whether you use the formal “Youyong zhě” or opt for the more casual “Xinmeidaren,” you’ll be able to effectively communicate and connect with Chinese speakers in discussions about Youtubers.

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