contatti
In Italian, the phrase "leads" (referring to potential customers) is translated as contatti.
The term contatti refers to potential customers who have shown interest in a product or service. In a formal business context, you may also use I potenziali clienti to refer to prospects or Le opportunità di business when referring to prospects as business opportunities.
Did you know?
- In many Italian marketing agencies, professionals use the English word 'lead' directly, creating a hybrid language known as 'italiano aziendale'.
- In a traditional Italian business setting, a contatto is often viewed more as a personal relationship to be nurtured than a data point in a sales funnel.
- The word contatti is the plural of contatto, which literally means 'contact' or 'touch'. In Italian business, you are not just managing 'leads' but the literal act of having touched or reached someone.
Examples in context
- Il nostro team commerciale sta cercando attivamente nuovi potenziali clienti.Our sales team is actively pursuing new leads.
- Ho alcuni contatti interessanti per il mio lavoro freelance.I have some exciting leads for my freelance work.
- Dobbiamo gestire meglio i nuovi contatti.We need to manage the new leads better.
- Questi contatti sono molto interessanti per noi.These leads are very interesting to us.
- Hai controllato la lista dei contatti recenti?Did you check the list of recent leads?
Example conversation
Two colleagues are discussing a sales report in an office.
- MartinaLorenzo, quanti nuovi contatti abbiamo oggi?Lorenzo, how many new leads do we have today?
- LorenzoNe abbiamo ricevuti dieci stamattina.We received ten this morning.
- MartinaOttimo, sono contatti di alta qualità?Great, are they high-quality leads?
- LorenzoSì, sembrano molto promettenti.Yes, they seem very promising.
