Guide on How to Say “I Recommend” in Japanese

Learning how to express recommendations in Japanese is a useful skill when engaging in conversations about various topics, sharing experiences, or suggesting things to others. In this guide, we will explore formal and informal ways to convey the meaning of “I recommend” in Japanese, along with some additional tips and examples to enhance your understanding.

Formal Ways to Say “I Recommend” in Japanese

When expressing recommendations in formal settings or with individuals of higher social status, it’s essential to use polite language. Here are some common phrases:

1. “Osusume-shimasu” (おすすめします)

The term “osusume-shimasu” is a polite way to say “I recommend” in Japanese. This phrase is versatile and can be used in various situations, such as recommending a restaurant, movie, book, or travel destination. It is especially suitable for formal conversations or when speaking to someone older or in authority.

Example:

Watashi wa kono resutoran o osusume-shimasu. (私はこのレストランをおすすめします。)
I recommend this restaurant.

2. “Go suisan” (ご推奨)

“Go suisan” is a more formal way to express a recommendation, often used by businesses or corporations. Although less commonly used in conversational settings, you may come across this phrase in official statements or promotional materials.

Example:

Kore wa go suisan no resutoran desu. (これはご推奨のレストランです。)
This is a recommended restaurant.

Informal Ways to Say “I Recommend” in Japanese

When communicating with friends, family, or casual acquaintances, a more relaxed and informal tone is suitable. Here are some commonly used expressions for informal recommendations:

1. “Osusume da” (オススメだ)

The phrase “osusume da” is a straightforward and casual way to say “I recommend” in Japanese. It is commonly used among friends and peers, and it conveys a sense of enthusiasm.

Example:

Kono eiga, osusume da yo. (この映画、オススメだよ。)
I recommend this movie.

2. “Tokuige” (得意気)

“Tokuige” is an idiomatic expression that implies a recommendation coupled with a sense of pride or satisfaction. This phrase is often used when you are confident about your recommendation or opinion.

Example:

Kono sakana, tokuige de osusume da. (この魚、得意気でオススメだ。)
I confidently recommend this fish.

Tips and Cultural Insights

While understanding the appropriate phrases is essential, here are some additional tips and cultural insights to help you effectively express recommendations in Japanese:

1. Add “desu” or “yo” for emphasis

To add emphasis to your recommendation, you can include “desu” at the end of a sentence in formal situations or “yo” in informal contexts. These particles help convey conviction and make your statement more persuasive.

Example:

  • Kore wa oishii desu yo. (これは美味しいですよ。)
    This is delicious, you know!
  • Watashi no shirushi. Osusume desu. (私のしるし。おすすめです。)
    My stamp of approval. I recommend it.

2. Consider the recipient’s preferences

When recommending something in Japanese, it is considerate to take the recipient’s preferences or circumstances into account. If you are aware of their preferences, tailor your recommendation accordingly to ensure it suits their taste or needs.

3. Use honorific language when appropriate

When addressing individuals of higher social status or older age, it is customary to use honorific language. Adding honorific terms such as “o” or “go” before nouns or using the appropriate verb endings shows respect and politeness.

Example:

  • Go suisan no okappi o osusume-shimasu. (ご推奨のおかっぴをおすすめします。)
    I recommend the recommended dish.
  • Sensei ni kite hoshii eiga o osusume-shimasu. (先生に聞いてほしい映画をおすすめします。)
    I recommend a movie I want you to ask the teacher about.

Remember, using honorific language appropriately shows respect and helps create positive relationships and interactions.

Conclusion

Expressing recommendations in Japanese is an excellent way to share your thoughts, suggest ideas, and connect with Japanese speakers. By mastering formal and informal ways to say “I recommend,” you can confidently engage in conversations, provide helpful suggestions, and leave a positive impression. Remember to consider the context, recipient, and your own level of politeness to ensure your recommendations are well-received. Happy recommending!

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