Guide: How to Say “How Much Does This Cost?” in Japanese

Welcome to our comprehensive guide on how to ask “How much does this cost?” in Japanese. Whether you’re a beginner or have some knowledge of the language, this guide will present you with various ways to inquire about prices, both in formal and informal situations. We’ll also provide you with tips, examples, and touch upon regional variations if necessary, ensuring that you’re well-prepared to navigate the Japanese market with confidence.

Formal Ways to Ask “How Much Does This Cost?”

When it comes to formal situations like stores, restaurants, or official business, it is important to use polite language. Below are some ways to ask about the price formally:

1. これはいくらですか? (Kore wa ikura desu ka?)

This is the most common and straightforward way to ask about the price in Japanese. When you point or refer to an item and use this phrase, you are essentially asking, “How much does this cost?”


あの本はいくらですか? (Ano hon wa ikura desu ka?)

Translation: How much does that book cost?

2. おいくらですか? (Oi-kura desu ka?)

This phrase adds an honorific prefix “o” before “ikura” to make it more respectful. It is commonly used by customers when inquiring about prices in a polite manner.


このドレスはおいくらですか? (Kono doresu wa oi-kura desu ka?)

Translation: How much does this dress cost (polite)?

Informal Ways to Ask “How Much Does This Cost?”

For casual situations or when talking to friends and peers, you can use a more informal tone. Here are some options:

1. これっていくら? (Kore tte ikura?)

This expression is a casual way to ask about the price. It uses “tte” as a contraction for “to iu” (meaning “called” or “is”).


このゲームはいくら? (Kono geemu wa ikura?)

Translation: How much does this game cost?

2. これ、値段はいくら? (Kore, nedan wa ikura?)

This phrase is a casual alternative and uses “nedan” for “price.” It maintains a friendly tone while still inquiring about the cost.


このパンの値段はいくら? (Kono pan no nedan wa ikura?)

Translation: How much does this bread cost?

Tips for Asking about Prices in Japanese

1. Politeness is Key

Japanese culture places great importance on politeness, so it’s crucial to use polite language when addressing strangers, elders, or people in formal settings. Adding “desu ka?” to your sentences helps maintain a respectful tone.

2. Be Mindful of Non-Verbal Cues

In Japan, non-verbal cues such as bowing or nodding are as important as the words spoken. Make sure you maintain appropriate eye contact, and when receiving a response, it is customary to show appreciation by nodding or saying “arigatou gozaimasu” (thank you very much).

3. Understand Basic Numbers

Familiarize yourself with Japanese numbers, as they are essential for understanding prices. Knowing numbers up to 10,000 will greatly assist you in comprehending and discussing costs.

4. Avoid Overly Direct or Blunt Phrases

While directness is often valued in Western cultures, in Japanese society, it is polite to use more indirect language when discussing money matters. Use phrases like “could you tell me about the price?” rather than demanding a specific amount.

Regional Variations

Although the phrases provided above are suitable for most situations across Japan, there might be slight regional variations in vocabulary or pronunciation. These variations are not extensive and are easily understood by native Japanese speakers. Familiarize yourself with local phrases if you plan to spend an extended period in a specific region.


With this comprehensive guide, you are now well-equipped to ask “How much does this cost?” in Japanese confidently. Remember to utilize the formal or informal phrases, depending on the situation, and be mindful of the cultural nuances surrounding politeness and non-verbal cues. Practice these phrases, understand basic numbers, and you’ll be ready to navigate the Japanese market smoothly. Enjoy your shopping experiences in Japan and feel free to explore the intriguing world of the Japanese language!

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