signora
/siɲˈɲo.ra/
In Italian, the phrase for "mam" is expressed as signora.
signora is the standard polite way to address a woman in a service context, such as in a shop, restaurant or when speaking to a stranger.
Which one should you use?
The masculine counterpart to signora is signore, used to address a man politely.
How do you pronounce it?
The word has 3 syllables, with the stress on the 2nd syllable. The IPA is /siɲˈɲo.ra/.
Did you know?
- While English speakers use 'ma'am' as a sign of respect regardless of age, calling a young Italian woman signora can actually be taken as a backhanded compliment regarding her age.
- The term signora originally meant 'lady' or 'noblewoman' in a way that implied she was the head or 'lord' of a household.
- While signora is used for strangers, calling your own mother signora is almost never done in Italy and would be seen as an intentional act of emotional distance or extreme formality.
Examples in context
- Ciao mamma, come stai?Hi mom, how are you?
- Hai visto, mammina? Ho preparato il tuo piatto preferito!Did you see, mom? I made your favorite dish!
- Ti adoro, mammina mia!I adore you, my dearest mom!
- Mammina, grazie per essere sempre al mio fianco. Senza di te, non sarei la persona che sono oggiMommy, thank you for always being by my side. Without you, I wouldn't be the person I am today
- Buongiorno, signora.Good morning, ma'am.
- Scusi, signora, ha lasciato questo.Excuse me, ma'am, you left this.
- È un piacere conoscerla, signora.It is a pleasure to meet you, ma'am.
Example conversation
Francesco is helping Martina find her way in a city.
- MartinaScusi, sa dove si trova il museo?Excuse me, do you know where the museum is?
- FrancescoSì, signora, è proprio dietro l'angolo.Yes, ma'am, it is right around the corner.
- MartinaGrazie mille per l'aiuto.Thank you very much for the help.
- FrancescoDi nulla, arrivederci!You're welcome, goodbye!
Sources
- Pronunciation: Wiktionary entry signora, CC BY-SA 4.0, dump of 2026-09-26.
- Word origins: Wiktionary entries signora, CC BY-SA 4.0.