ハイプ
haipu
The English word "hype" can be translated into Japanese as ハイプ (haipu).
The term ハイプ refers to the concept of promotion. Another formal way to express 'hype' is by using the word 熱狂, which describes a passionate and enthusiastic response to something exciting or intense. The word ワクワク can be used in informal situations to express excitement or anticipation.
Meaning: promotion (noun)
How do you pronounce it?
haipu
Did you know?
- To describe something that is 'overhyped', Japanese speakers often use the phrase 盛りすぎ, which literally means 'piled too high' like a bowl of food.
- The term 熱狂 (nekkyou), used for intense hype, contains the character for 'madness' or 'insanity' (狂), suggesting that true hype is a form of temporary loss of control.
- In Japanese pop culture, the hype for a highly anticipated release is often called 'buzz', transcribed as バズる (bazuru), which functions as a verb.
Examples in context
- 話題の映画には興奮しましたね。I got hyped about that popular movie, didn't you?
- コンサートは熱狂的な雰囲気で包まれていた。The concert was surrounded by a hyped atmosphere.
- 明日のコンサートが楽しみでワクワクするよ！I'm excited and hyped about tomorrow's concert!
- ダンスパーティーがあるんだ！テンション上がるね！There's going to be a dance party! I'm hyped!
Example conversation
Youta and Himari are talking about a new game.
- 陽太 Yota新作ゲームのハイプがすごいね。Shinsaku gēmu no haipu ga sugoi ne.The hype for the new game is amazing, isn't it?
- 陽葵 Himari本当だね。でも期待しすぎかな。Hontō da ne. Demo kitai shisugi kana.It really is. But maybe I'm expecting too much.
- 陽太 Yotaハイプに惑わされず、レビューを待とう。Haipu ni madowasarezu, rebyū o matō.Let's wait for the reviews without being misled by the hype.
- 陽葵 Himariそうだね。そうしよう。Sō da ne. Sō shiyō.You're right. Let's do that.
