Ways to say it
| French | IPA | Note |
|---|---|---|
| matraquage publicitaire | masculine | |
| promotion | /pʁɔ.mɔ.sjɔ̃/ | feminine |
| propagande | /pʁɔ.pa.ɡɑ̃d/ | feminine |
| battage médiatique | masculine |
Hype can refer to various forms of promotion. If you want to describe the excitement or buzz surrounding a product, movie or event in the media, the most natural term is battage médiatique. Other forms include promotion and propagande. To describe the act of promoting something, you can use the verb promouvoir.
Which one should you use?
The terms differ based on how the hype is created. Battage médiatique is used specifically when the hype is generated by news outlets or media coverage. In contrast, matraquage publicitaire refers more to paid advertising saturation. While the nouns in this list describe the phenomenon of hype itself, the verb promouvoir describes the actual act of promoting something.
Related words
How does it change in a sentence?
The verb promouvoir is used for the act of promoting something, whereas the nouns in this pack describe the phenomenon of the hype itself.
Did you know?
- The word matraquage comes from matraque, which is a police baton or nightstick. Using this term for 'hype' implies that the advertising is hitting the consumer like a weapon.
- The word propagande was originally a religious term used by the Catholic Church in the 17th century to describe the spread of the faith.
- In French, the noun promotion can refer to 'hype' but also specifically to a 'sale' or 'discount' in a store, unlike the English 'promotion'.
Examples in context
- C'était juste du battage médiatique.It was just hype.Tatoeba #1542653 by sacredceltic, translation #1542355 by Spamster
- Le battage médiatique tourne toujours à plein régime.The hype machine remains in overdrive.Tatoeba #13413074 by lbdx, translation #13413073 by AlanF_US
- Les assistants vocaux n'ont pas été à la hauteur du battage médiatique.Voice assistants did not live up to the hype.Tatoeba #11578802 by lbdx, translation #11578800 by timmartin
- L'engouement autour du nouvel album est immenseThe hype around the new album is enormous
- L'excitation est palpable pour la sortie du nouveau filmThe excitement is palpable for the release of the new movie
- Paris est en pleine effervescence pour la semaine de la modeParis is buzzing with excitement for Fashion Week
- Le concert était génial, il y avait une ambiance de folieThe concert was amazing, there was a crazy atmosphere
- L'excitation est à son comble avant le match de footballThe excitement is at its peak before the football match
- Les fans sont survoltés à l'idée de voir leur groupe préféré en concertThe fans are hyped about seeing their favorite band in concert
- 1 more sentence on Tatoeba
Example conversation
Lucas and Emma are discussing a new movie trailer.
- LucasTu as vu la bande-annonce du film ?Did you see the trailer for the movie?
- EmmaOui, mais je trouve qu'il y a trop de matraquage publicitaire.Yes, but I think there is too much hype.
- LucasC'est vrai, on le voit partout.That's true, we see it everywhere.
- EmmaJ'espère que le film sera quand même bien.I hope the movie will still be good.
Sources
- Wiktionary, “hype” translations and entries promotion, propagande, CC BY-SA 4.0, dump of 2026-09-26.
- Word origins: Wiktionary entries battage, matraquage, médiatique, promotion, propagande, publicitaire, CC BY-SA 4.0.
- Example sentences: Tatoeba CC BY 2.0 FR.
