How to Say “Sale” in French

liquidation
/li.ki.da.sjɔ̃/
In French, the English word 'sale' (referring to the sale of goods at reduced prices) can be translated as liquidation or promotion.
Meaning: sale of goods at reduced prices (noun)

Ways to say it

“sale” in French
French IPA Note
liquidation /li.ki.da.sjɔ̃/
promotion /pʁɔ.mɔ.sjɔ̃/ feminine

Use liquidation when a business is closing down and selling off all stock. Use promotion for temporary price reductions or special offers on specific items, rather than a store-wide closing sale. While 'liquidation' and 'promotion' refer to specific types of sales, the word soldes is the standard term for the official, seasonal sales periods (e.g., summer/winter sales) regulated by the government.

How does it change in a sentence?

To say an item is 'on sale' (at a discounted price), use the prepositional phrase en promotion.

How do you pronounce it?

/li.ki.da.sjɔ̃/ (4 syllables)

What mistakes should you avoid?

English speakers often try to use vente to mean a discount sale, but vente simply means the act of selling a product. It does not imply a price reduction.

Did you know?

  • The word promotion in French can also mean a 'school class' or a 'cohort' of students graduating together, rather than just a price reduction.
  • In France, the dates for the official soldes are strictly regulated by the government to protect businesses from unfair competition.
  • A braderie is a traditional type of sale where vendors sell old clothes and household items on the street, most famously in Lille.

Examples in context

  • Ils ont une liquidation.
    They're having a going-out-of-business sale.
    This sentence uses liquidation to describe a going-out-of-business sale.
    Tatoeba #858945 by sacredceltic, translation #853230 by darinmex
  • Ils organisent une vente en liquidation.
    They're holding a liquidation sale.
    Tatoeba #8483211 by Aiji, translation #5279180 by AlanF_US
  • Les manteaux de fourrure sont en promotion.
    Fur coats are on sale.
    This sentence uses promotion to show that items are on sale.
    Tatoeba #135400 by pierrephi, translation #323540 by CK
  • Nous avons une promotion spéciale cette semaine.
    We have a special sale this week.
  • Profitez de cette réduction exceptionnelle.
    Take advantage of this exceptional discount.
  • Les soldes d'été commencent demain.
    The summer sales start tomorrow.
  • Les soldes sont fous cette année !
    The sales are crazy this year!
  • Il y a un rabais de 50% sur tous les articles.
    There is a 50% discount on all items.
  • 8 more sentences on Tatoeba

Example conversation

Manon and Gabriel are walking past a clothing store.

  1. Manon

    Regarde, il y a une liquidation ici !
    Look, there is a clearance sale here!
  2. Gabriel

    C'est super, entrons voir les prix.
    That's great, let's go in and see the prices.
  3. Manon

    Je cherche une robe pour l'été.
    I am looking for a summer dress.
  4. Gabriel

    La liquidation est parfaite pour ça.
    The clearance sale is perfect for that.

Sources

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Lori Shelby
Lori ShelbyHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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