How to Say "How Much Does This Cost?" in Portuguese

quanto custa isto?

How much does this cost? In Portuguese is quanto custa isto?

This phrase is used to ask for the price of a specific item. You can also say Quanto custa? if you are pointing at the item, as you may omit the object entirely. In casual spoken Portuguese, speakers often use isso (that) instead of isto (this) when referring to an object. Additionally, Quanto é? is a very common, shorter way to ask for the price.

What does it mean word for word?

Literally, quanto custa isto? translates as 'how much costs this?'

Which one should you use?

You may also use quanto custa isso? in informal settings. If you want to be very brief, you can simply ask Quanto é? which means 'How much is it?'

Is there a formal and an informal way to say it?

For formal situations, you can use Poderia informar-me o preço deste/desta (item), por favor? (Could you tell me the price of this (item), please?) or Qual é o valor deste/desta (item)? (What is the value of this (item)?). In informal situations, you might say Me diz o valor desse/a (item), por favor. (Tell me the price of this (item), please) or simply Quanto é?

Is it said differently in some regions?

In European Portuguese, isto (this) or esse (that) can be used to replace este when asking about the price of something.

Did you know?

The word quanto shares the same Latin ancestor as the English word 'quantum', which refers to a specific amount or quantity.
In Brazil, if you ask Quanto custa? in a market, vendors may answer with a price that is a starting point for a negotiation called pechincha.
In some regions of Brazil, you might hear Quanto tá? instead of Quanto custa?, using the verb estar to imply the price is temporary or current.

Examples in context

Quanto custa este produto em reais?
How much does this product cost in reais?
Desculpe, quanto custa isto?
Excuse me, how much does this cost?
Eu gostei, mas quanto custa isto?
I liked it, but how much does this cost?

Example conversation

Gabriel and Juliana are looking at a souvenir in a shop.

Gabriel

Quanto custa isto?
How much does this cost?
Juliana

Custa vinte euros.
It costs twenty euros.
Gabriel

É um pouco caro para mim.
It is a bit expensive for me.
Juliana

Eu entendo, Gabriel.
I understand, Gabriel.

Sources

Word origins: Wiktionary entries isto, quanto, CC BY-SA 4.0.

⭐Share⭐ to appreciate human effort 🙏

How to Say “How Much Does This Cost?” in Portuguese