vente incitative
Upselling in French is vente incitative.
Vente incitative is a noun used to describe the sales technique of encouraging customers to purchase a more expensive or premium version of a product.
What does it mean word for word?
The term is composed of vente, meaning sale and incitative, meaning incentive or encouraging. Literally, it translates to an incentive sale.
Which one should you use?
Vente incitative refers specifically to upselling, or getting a customer to upgrade to a higher-end version. In contrast, vente additionnelle is often used to refer to cross-selling, which involves getting a customer to buy a complementary product. If you want to describe the action of upselling rather than the concept itself, you can use the verbal phrases inciter à la vente or proposer une montée en gamme.
Did you know?
- In France, aggressive vente incitative in luxury retail can be viewed as counter-intuitive, as exclusivity often relies on the salesperson deciding what the customer is 'worthy' of buying.
- The phrase montée en gamme uses the word gamme, which refers to a 'range' of products but is also the word for a musical 'scale'.
- While incitative shares a root with the English 'incite', it is seen as a professional tool of encouragement in French business instead of a term for provocation.
Examples in context
- La vente incitative augmente le panier moyen.Upselling increases the average basket size.
- Nous devons former les vendeurs à la vente incitative.We must train the salespeople in upselling.
- Il utilise la vente incitative pour proposer des modèles supérieurs.He uses upselling to suggest higher-end models.
Example conversation
Two managers are discussing sales strategies in an office.
- ManonGabriel, nous devons booster les revenus ce mois-ci.Gabriel, we need to boost revenues this month.
- GabrielOn pourrait miser sur la vente incitative.We could rely on upselling.
- ManonC'est une excellente idée, Manon approuvera.That's a great idea, Manon will approve.
- GabrielJe vais préparer un plan pour l'équipe.I will prepare a plan for the team.
