renovó su imagen
/renobo su imaxen/from spelling rules
The English phrase "rebranded" is translated into Spanish as renovó su imagen.
This phrase is used when a company or brand undergoes a change in its visual identity or public perception.
What does it mean word for word?
Literally, renovó su imagen means "he/she/it renewed its image", where renovó means "renewed" and su imagen means "its image".
How does it change in a sentence?
The default form renovó su imagen is in the third-person singular preterite (past tense). To say "they rebranded" (plural), change the verb to renovaron su imagen. The infinitive form of the verb used in this phrase is renovar su imagen.
Did you know?
- While 'rebrand' in English feels corporate, the word imagen has historical roots in the word for a 'phantom' or a ghost-like apparition.
- The possessive su in renovó su imagen is highly ambiguous and can mean 'his', 'her', 'its' or 'your' depending on the context.
- The word imagen shares a common ancestor with the English word 'image', but in many Spanish-speaking business contexts, professionals might use the anglicism rebranding directly instead of the traditional renovación de imagen.
Examples in context
- La empresa se ha renombrado.The company has been rebranded.
- La empresa renovó su imagen este año.The company rebranded this year.
- El restaurante renovó su imagen recientemente.The restaurant rebranded recently.
- Aquella marca renovó su imagen con un logo nuevo.That brand rebranded with a new logo.
Example conversation
Daniel and Sofía are talking about a local coffee shop.
- DanielSofía, ¿te gusta el nuevo logo del café?Sofía, do you like the coffee shop's new logo?
- SofíaSí, me parece que el café renovó su imagen.Yes, I think the coffee shop rebranded.
- DanielAhora se ve mucho más moderno.Now it looks much more modern.
- SofíaEs un cambio muy positivo, Daniel.It is a very positive change, Daniel.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
- Word origins: Wiktionary entries imagen, su, CC BY-SA 4.0.
