How to Say “Merch” in Korean

굿즈
gutjeu
The English phrase "merch" is translated into Korean as 굿즈 (gutjeu).
The term 굿즈 refers to goods which are or were offered or intended for sale.
Meaning: goods which are or were offered or intended for sale (noun)

Which one should you use?

While 굿즈 is an informal way to refer to merchandise, often used among fans, the terms 상품 and 제품 are formal ways to refer to merchandise in professional contexts.

How do you pronounce it?

gutjeu

Did you know?

  • The term 굿즈 is a 'loanword' that actually travels a circular path: it originates from the English 'goods', passes through the Japanese pronunciation グッズ, and is then imported into Korean.
  • While 굿즈 is common, you will see MD used on official concert posters and store signs. This is an abbreviation for 'merchandise' that is used as a noun in Korean professional settings.
  • Many Korean fans use the term 포카 as a shorthand for 'photo card', which is the most prized and traded type of 굿즈 in the K-pop industry.

Examples in context

  • 그 회사에서 제공하는 상품은 어떤 종류가 있나요?
    What types of merchandise does that company provide?
  • 오늘 콘서트에 가면 굿즈 파는 부스가 있을 거야.
    If you go to the concert today, there will be a booth selling merchandise.
  • 이번 아이돌 굿즈 정말 예뻐요.
    ibeon idol gutjeu jeongmal yeppeoyo.
    This idol merch is really pretty.
  • 카페 굿즈를 사고 싶어요.
    kape gutjeureul sago sipeoyo.
    I want to buy the cafe merch.
  • 한정판 굿즈는 금방 품절돼요.
    hanjeongpan gutjeuneun geumbang pumjeoldwaeyo.
    Limited edition merch sells out quickly.

Example conversation

Seoyeon and Minjun are at a pop-up store.

  1. 서연 Seo-yeon

    민준 씨, 여기 굿즈 종류가 진짜 많아요.
    Minjun ssi, yeogi gutjeu jongnyuga jinjja manayo.
    Minjun, there are so many types of merch here.
  2. 민준 Min-jun

    와, 저 캐릭터 굿즈 너무 예쁘다!
    wa, jeo kaerekteo gutjeu neomu yeppeuda!
    Wow, that character merch is so pretty!
  3. 서연 Seo-yeon

    저도 그거 사고 싶어요.
    jeodo geugeo sago sipeoyo.
    I want to buy that too.
  4. 민준 Min-jun

    우리 같이 골라봐요.
    uri gat-i gollabwayo.
    Let's pick some out together.

Sources

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Troy Lachlan
Troy LachlanHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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