merchandising
/meɾt͡ʃandisinɡ/from spelling rules
The English word "merch" can be translated into Spanish as merchandising.
The term refers to goods that are offered or intended for sale.
Meaning: goods which are or were offered or intended for sale (noun)
Which one should you use?
While merchandising is a direct adoption of the English term, other words are used depending on whether you are talking about general goods, specific items or promotional goods.
Is it said differently in some regions?
In Spain, the English term merchandising is commonly used and understood.
How do you pronounce it?
/meɾtʃandisinɡ/
Did you know?
- The term merchandising in Spanish often refers specifically to the strategic placement of products in a store rather than just the physical items themselves.
- If you use the word mercancía to ask for a band's 'merch' in a shop, you might sound like you are a customs official or a shipping logistics manager.
- Spain's frequent use of merchandising differs from many Latin American countries, where productos promocionales or artículos de marca are more common. An English speaker using merchandising in Mexico or Colombia might be understood but will sound distinctly like they are in Spain.
Examples in context
- El evento contará con una amplia variedad de productos promocionales.The event will feature a wide variety of promotional merchandise.
- ¿Dónde puedo encontrar merchandising de mi banda favorita?Where can I find merchandise from my favorite band?
- Compré algo de merchandising en el concierto.I bought some merch at the concert.
Example conversation
Alejandro and María are at a music concert.
- AlejandroMira, ¡tienen merchandising aquí!Look, they have merch here!
- María¡Qué bien! Quiero una camiseta.Great! I want a t-shirt.
- Alejandro¿Cuál de todo el merchandising prefieres?Which of all the merch do you prefer?
- MaríaPrefiero la camiseta negra, Alejandro.I prefer the black t-shirt, Alejandro.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
