generación de leads
/xeneɾaθjon de leads/from spelling rules
In Spanish, the phrase for lead generation is generación de leads.
In professional marketing contexts, the English term leads is commonly used as a loanword in Spanish rather than translating it to clientes potenciales.
Is it said differently in some regions?
In Argentina, it is common to use the term captación de leads to mean lead capture. In Mexico, generación de prospectos is used as an alternative to generación de clientes potenciales.
How do you pronounce it?
/xeneɾaθjon de leads/
Did you know?
- While leads is a loanword in marketing, the Spanish word for a 'lead' in a non-business context is pista, which literally means 'track' or 'clue' as in a detective story.
- The word captación in the Argentinian phrase captación de leads is also used for the process of desalination or drawing water from a well.
- In some traditional Spanish industries, you might still see prospección used, which shares its root with 'prospecting' for gold or minerals.
Examples in context
- El equipo de marketing se enfoca en la generación de clientes potenciales.The marketing team focuses on lead generation.
- Nuestra estrategia de generación de leads es muy efectiva.Our lead generation strategy is very effective.
- Necesitamos mejorar la generación de leads este mes.We need to improve lead generation this month.
- La generación de leads es clave para las ventas.Lead generation is key for sales.
Example conversation
Two colleagues are discussing a marketing meeting.
- ElenaAlejandro, ¿cómo va el plan de generación de leads?Alejandro, how is the lead generation plan going?
- AlejandroEstamos consiguiendo muchos contactos nuevos, Elena.We are getting many new contacts, Elena.
- ElenaMe alegra saber que la campaña funciona bien.I am glad to know the campaign is working well.
- AlejandroSí, los resultados son muy positivos.Yes, the results are very positive.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
