captación de clientes potenciales
/kabtaθjon de kljentes potenθjales/from spelling rules
In Spanish, lead capture is captación de clientes potenciales.
This phrase refers to the process of collecting contact information from potential customers to use for future marketing purposes.
What does it mean word for word?
The phrase is composed of captación (capture/collection), de (of), clientes (customers) and potenciales (potential).
Which one should you use?
While captación de clientes potenciales is the standard translation, professionals often use captación de leads or even the anglicism captura de leads in digital marketing environments. Other formal alternatives include Obtención de Prospectos and Generación de Contactos.
Is it said differently in some regions?
In some Latin American countries, captura de clientes is used as an alternative to captación de clientes potenciales.
How does it change in a sentence?
To express the action of 'to capture leads' as a verb, use the infinitive captar followed by the object, such as captar clientes potenciales.
Did you know?
- While captación is the standard term, using the verb capturar to mean 'to capture a lead' can sometimes sound like you are physically apprehending a criminal in a legal context.
- Spanish uses the verb captar for lead capture, which is also the same verb used for 'tuning in' to a radio frequency or 'perceiving' a subtle hint.
- While captación refers to the strategic process of attracting leads, the word captura is more common when referring to the technical act of data entry into a system.
Examples in context
- Nuestro departamento de marketing se enfoca en la captación de clientes potenciales.Our marketing department focuses on lead capture.
- La obtención de prospectos es fundamental para el crecimiento de nuestra empresa.The obtaining of prospects is fundamental for the growth of our company.
- Hemos invertido en nuevas técnicas de generación de contactos.We have invested in new contact generation techniques.
- Necesitamos mejorar la captación de clientes potenciales en la web.We need to improve lead capture on the website.
- La captación de clientes potenciales es clave para el negocio.Lead capture is key for the business.
- El nuevo anuncio ayuda con la captación de clientes potenciales.The new ad helps with lead capture.
Example conversation
Alejandro and Lucía are discussing the marketing strategy in an office.
- Alejandro¿Cómo va la captación de clientes potenciales este mes?How is the lead capture going this month?
- LucíaEs un poco lenta, Alejandro.It is a bit slow, Alejandro.
- AlejandroDebemos revisar nuestra estrategia de captación de clientes potenciales.We must review our lead capture strategy.
- LucíaTienes razón, buscaré nuevas ideas mañana.You are right, I will look for new ideas tomorrow.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
