How to Say “Lacoste” in French

Lacoste
Lacoste is the French way to refer to the brand Lacoste.

Did you know?

  • While the brand is globally recognized by its logo, in France, wearing the brand is often used as a visual shorthand for certain social classes, ranging from the 'BCBG' upper-class to urban 'banlieue' street culture.
  • The brand name is a nickname for its founder, René Lacoste, who was nicknamed 'The Crocodile' due to his tenacity on the tennis court.
  • The iconic crocodile logo was actually inspired by a caricature drawn by the artist Robert Deschaples to describe Lacoste's fighting spirit.

Examples in context

  • J'adore porter ma nouvelle chemise Lacoste.
    I adore wearing my new Lacoste shirt.
  • Hier, j'ai acheté une casquette de baseball Lacoste.
    Yesterday, I bought a Lacoste baseball cap.
  • Les polos Lacoste sont très populaires en France.
    Lacoste polos are very popular in France.
  • J'ai un polo Lacoste.
    I have a Lacoste polo shirt.
  • Le logo Lacoste est sur le t-shirt.
    The Lacoste logo is on the t-shirt.
  • Est-ce que c'est du Lacoste ?
    Is this Lacoste?

Example conversation

Chloé and Lucas are looking at a clothing store window.

  1. Chloé

    Regarde, ce pull Lacoste est très beau.
    Look, this Lacoste sweater is very beautiful.
  2. Lucas

    Oui, il est très élégant.
    Yes, it is very elegant.
  3. Chloé

    Tu penses que c'est trop cher ?
    Do you think it's too expensive?
  4. Lucas

    C'est une bonne marque, donc c'est normal.
    It's a good brand, so it's normal.
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Wendy Beverley
Wendy BeverleyHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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