How to Say “Honten” in Japanese

本店
honten
In Japanese, honten means the main store or head office.
The term 本店 is used to describe both the primary physical retail location of a business chain and the central administrative headquarters of a company.

What does it mean word for word?

The word is composed of 本 (hon), meaning main or origin and 店 (ten), meaning shop or store.

How do you pronounce it?

honten

Did you know?

  • The character 本 in honten also means 'book' and 'root', reflecting the idea that the main store is the root from which all other branches grow.
  • Some long-established businesses use honten to refer to a family-run original shop even if a larger corporate headquarters now exists elsewhere.
  • In some industries, the honten is not the largest store but the one that holds the original license or founding charter of the business.

Examples in context

  • 本家の味は最高だよ。
    The taste at the original store is amazing.
  • 本店へ直接行きます。
    honten e chokusetsu ikimasu.
    I will go directly to the main store.
  • この商品は本店にしかありません。
    kono shouhin wa honten ni shika arimasen.
    This product is only available at the head office.
  • 本店はどこにありますか?
    honten wa doko ni arimasu ka?
    Where is the head office located?

Example conversation

Misaki and Ren are looking at a map of a famous confectionery shop.

  1. 美咲 Misaki

    ここが本店なの?
    Koko ga honten nano?
    Is this the main store?
  2. 蓮 Ren

    うん、一番大きい店だよ。
    Un, ichiban ookii mise dayo.
    Yes, it's the biggest shop.
  3. 美咲 Misaki

    本店に行きたいね。
    Honten ni ikitai ne.
    I want to go to the main store.
  4. 蓮 Ren

    そうだね、行こうか。
    Sou da ne, ikou ka.
    You're right, shall we go?
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Patrick Allen
Patrick AllenHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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