How to Say “Dealer” in Japanese

ディーラー
dīrā[dʲiːɾa̠ː]
The English word "dealer" can be translated into Japanese as either ディーラー (dīrā) or 商人.
Meaning: one who deals in things, e.g. automobiles (noun)

Ways to say it

“dealer” in Japanese
Japanese Romanization (Wiktionary) IPA
ディーラー dīrā [dʲiːɾa̠ː] (narrow)
商人 shōnin [ɕo̞ːɲ̟ĩɴ] (narrow)
[a̠kʲĩndo̞] (narrow)

The term refers to someone who deals in specific goods, such as automobiles.

Which one should you use?

ディーラー is a loanword typically used in modern commercial contexts, such as referring to an automobile dealer. In contrast, 商人 refers more broadly to a merchant or trader and carries a more traditional or historical connotation.

How do you pronounce it?

dīrā

Did you know?

  • In the feudal social hierarchy of Japan, the merchant class represented by 商人 was officially placed at the very bottom of the four-tier social system, despite many merchants accumulating immense wealth.
  • The historical reading あきんど (akindo) for 商人 is still used today in a colloquial or slightly derogatory way to describe a 'shrewd' or 'cunning' businessman.
  • The term 商人 is not originally Japanese but was borrowed from Middle Chinese, reflecting the historical trade routes between the Japanese archipelago and mainland Asia.

Examples in context

  • 地元の自動車ディーラーから、優勝者に新車が贈られました。
    The winner received a new car from a local car dealer.
    This sentence is useful for seeing how to use the form ディーラー in the context of an automobile dealer.
    Tatoeba #11021643 by small_snow, translation #10948821 by CM
  • すみません、このテーブルのディーラーを呼んでいただけますか?
    Excuse me, could you please get the dealer for this table?
  • おい、ディーラーさん!もう1枚カードをください。
    Hey, dealer! Can I get another card, please?
  • そのディーラーは、アフターサービスが手厚いです。
    Sono diira wa, afutaasaabisu ga teatsui desu.
    That dealer provides excellent after-sales service.
  • 新しいディーラーを探しているところです。
    Atarashii diira o sagashite iru tokoro desu.
    I am currently looking for a new dealer.
  • 1 more sentence on Tatoeba

Example conversation

Hiroto and Misaki are talking about repairing a car.

  1. 大翔 Hiroto

    車の調子が悪いので、ディーラーに持っていくよ。
    kuruma no choushi ga warui node, dīrā ni motte iku yo.
    The car is acting up, so I'll take it to the dealer.
  2. 美咲 Misaki

    それはいい考えだね。予約はした?
    sore wa ii kangae da ne. yoyaku wa shita?
    That's a good idea. Did you make an appointment?
  3. 大翔 Hiroto

    まだだよ。今から電話してみる。
    mada da yo. ima kara denwa shite miru.
    Not yet. I'll try calling them now.
  4. 美咲 Misaki

    大翔、早めに連絡したほうがいいよ。
    Hiroto, hayame ni renraku shita hou ga ii yo.
    Hiroto, you should contact them as soon as possible.

Sources

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Clara Judith
Clara JudithHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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