How to Say "Toyota" in Japanese

トヨタ

Toyota[to̞jo̞ta̠]

The English phrase "Toyota" is translated into Japanese as トヨタ.

This noun is used to refer to a Toyota car.

Meaning: a Toyota car (noun)

How do you pronounce it?

Toyota

While the company name was originally the family name 'Toyoda', it was changed to 'Toyota' because the katakana spelling トヨタ consists of exactly eight strokes. In Japanese culture, the number eight is considered highly auspicious and lucky.
In Japanese business terminology, the トヨタ方式 ('Toyota Way') refers to a specific philosophy of lean manufacturing and continuous improvement known as 'Kaizen'.
Even though the name is of Japanese origin, it is written in カタカナ ('katakana'). This script is typically reserved for foreign loanwords, giving the brand a modern, international feel.

トヨタ車が欲しい。
I'd like a Toyota.
This sentence is useful for expressing a desire for a トヨタ.
Tatoeba #11875889 by small_snow, translation #2181609 by ddnktr
私はトヨタ車がほしい。
I want a Toyota.
Tatoeba #159231 by bunbuku, translation #255293 by CN
彼はトヨタの車を持っている。
He has a Toyota.
This sentence is useful for stating that someone owns a トヨタ.
Tatoeba #111485 by small_snow, translation #292198 by CK
トヨタはその製品の信頼性で有名ですね。
Toyota wa sono seihin no shinraisei de yuumei desu ne.
はい、そうですね。トヨタは確かに素晴らしい自動車メーカーです。
Hai, sou desu ne. Toyota wa tashika ni subarashii jidousha meekaa desu.
最近、トヨタの新しいモデルが発表されたよ。
Saikin, Toyota no atarashii moderu ga happyou sareta yo.
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Kenta and Misaki are looking at cars in a parking lot.

健太 Kenta

このトヨタ、かっこいいですね。
Kono Toyota, kakkoii desu ne.
This Toyota is cool, isn't it?
美咲 Misaki

そうですね。私もこれが好きです。
Sou desu ne. Watashi mo kore ga suki desu.
It is. I like this one too.
健太 Kenta

美咲さんはトヨタに乗っていますか？
Misaki-san wa Toyota ni notte imasu ka?
Do you drive a Toyota, Misaki?
美咲 Misaki

いいえ、今は別の車に乗っています。
Iie, ima wa betsu no kuruma ni notte imasu.
No, I'm driving a different car right now.

Sources

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