How to Say “Swedish Fish” in Swedish

By Kyle Scott • Updated October 7, 2026

pastellfiskar

pastellfiskar is the Swedish term for the brand of fish-shaped chewy candies known as swedish fish.

This phrase refers specifically to the fish-shaped chewy candies.

Did you know?

If you translate the English brand name 'Swedish Fish' literally into Swedish as svenska fiskar, a Swede would think you are talking about actual fish from Sweden.
While 'swedish fish' is a common snack in the US, the term pastellfiskar is rarely used by Swedish children to describe the candy, who often just call them 'geléfiskar'.
The word 'pastell' in pastellfiskar refers to the muted, soft colors of the candy rather than a specific flavor profile.

Examples in context

Vi köpte en påse pastellfiskar.
We bought a bag of Swedish fish.

Example conversation

Lucas and Linnea are at a candy store.

Lucas

Titta, de har pastellfiskar här!
Look, they have Swedish fish here!
Linnea

Ja, vi måste köpa några.
Yes, we must buy some.
Lucas

Ska jag ta den stora påsen?
Should I take the big bag?
Linnea

Ja, det blir perfekt, Lucas.
Yes, that will be perfect, Lucas.

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About The Author

Kyle Scott

Hej! Jag heter Kyle. A lover of Swedish language and culture, I find joy in teaching others the subtleties and nuances of the Swedish language. Away from my writing, I enjoy cooking traditional Swedish dishes such as Swedish meatballs and Swedish fish. My interests also include music and travel, especially to Swedish-speaking countries. Tuesday is the perfect day to curl up with a good Swedish book and a sandwich! Through my posts, my goal is to help you appreciate the beauty of Swedish idiom and the richness of its culture.

Kyle ScottHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.

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