prelanzamiento
/pɾelanθamjento/from spelling rules
The English phrase "soft launch" is translated into Spanish as prelanzamiento.
In business and marketing contexts, prelanzamiento is the standard term used to describe a soft launch or a preliminary release.
What does it mean word for word?
The noun prelanzamiento is derived from the noun lanzamiento.
How do you pronounce it?
/pɾelanθamjento/
Did you know?
- In legal contexts, lanzamiento has a much harsher meaning than a product launch, as it refers to the judicial act of evicting a tenant from a property.
- While prelanzamiento is the formal term, some Spanish speakers use estreno for a launch, a word that specifically refers to the first time a garment is worn or a movie is screened.
- Spanish lacks a single word for 'soft' in a business sense, so prelanzamiento focuses on the timing 'pre' rather than the 'soft' or gentle nature of the release.
Examples in context
- Antes del lanzamiento oficial, realizaremos un lanzamiento preliminar en un mercado específico.Before the official launch, we will carry out a soft launch in a specific market.
- Vamos a hacer un lanzamiento blando de la nueva aplicación para ver cómo se desarrolla.We're going to do a soft launch of the new app to see how it develops.
- Antes de lanzarlo oficialmente, realizaremos un lanzamiento piloto en una región limitada.Before the official launch, we will conduct a soft launch in a limited region.
- El prelanzamiento será solo para clientes VIP.The soft launch will be only for VIP clients.
- Estamos organizando un prelanzamiento de la aplicación.We are organizing a soft launch of the application.
- ¿Cómo fue el prelanzamiento del nuevo restaurante?How was the soft launch of the new restaurant?
Example conversation
Daniel and Lucía are discussing a marketing plan at the office.
- DanielLucía, ¿ya tenemos fecha para el prelanzamiento?Lucía, do we already have a date for the soft launch?
- LucíaSí, Daniel, será el próximo lunes.Yes, Daniel, it will be next Monday.
- DanielPerfecto, el prelanzamiento ayudará a probar todo.Perfect, the soft launch will help test everything.
- LucíaExacto, así evitaremos errores en la apertura oficial.Exactly, that way we will avoid errors in the official opening.
Sources
- IPA marked “from spelling rules” is derived from standard Spanish spelling, where Wiktionary gives none.
