How to Say “Sega” in Japanese

セガ
sega
セガ (sega) is the Japanese way to say Sega, referring to the Japanese company that creates video games and consoles.
セガ is the name of the Japanese video game and console company. In Japanese marketing contexts, such as the late 1990s, you may encounter the name セガタ サンシロー, which refers to a popular fictional character used in Sega's marketing campaigns.

How do you pronounce it?

sega

Did you know?

  • The name セガ is a portmanteau of the English words 'service' and 'game'.
  • Many Japanese fans refer to the company as セガさん 'Sega-san' on social media, applying a human honorific to the corporate entity to show affection or familiarity.
  • The name セガ is phonetically identical to the Japanese word for 'height' or 'stature' written as 背丈 or 背, though they use different characters.

Examples in context

  • セガはかつてテレビゲーム機器を作っていた。
    Sega used to make video game consoles a long time ago.
    This sentence is useful for mentioning that セガ used to manufacture video game consoles.
    Tatoeba #1865557 by bunbuku, translation #1370086 by Spamster
  • 日本のゲーム会社で有名なセガの取締役と会った。
    I met the executive of Sega, a famous gaming company from Japan.
  • セガの新しいゲームは、もうすぐリリースされるんだよ。
    Sega's new game will be released soon, you know.
  • セガのゲームは面白いです。
    Sega no geemu wa omoshiroi desu.
    Sega games are interesting.
  • セガのロゴを見ました。
    Sega no rogo o mimashita.
    I saw the Sega logo.

Example conversation

Two friends are talking about video game companies.

  1. 大翔 Hiroto

    最近、セガのゲームをしていますか?
    Saikin, Sega no gēmu o shite imasu ka?
    Have you been playing any Sega games lately?
  2. 結衣 Yui

    はい、とても楽しんでいます。
    Hai, totemo tanoshinde imasu.
    Yes, I'm really enjoying them.
  3. 大翔 Hiroto

    セガはいいゲームをたくさん作りますね。
    Sega wa ii gēmu o takusan tsukurimasu ne.
    Sega makes a lot of great games, doesn't it?
  4. 結衣 Yui

    本当にそうだと思います。
    Hontō ni sō da to omoimasu.
    I really think so too.

Sources

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Kimberly Andrea
Kimberly AndreaHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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