homme-sandwich
The English phrase "sandwich board" can be translated into French as homme-sandwich.
In French, homme-sandwich specifically refers to the person carrying the advertisement rather than just the boards themselves.
Meaning: person-sized, wearable billboard or advertisement (noun)
Which one should you use?
Panneau double-face and Panneau publicitaire ambulant are formal ways to say sandwich board.
Is it said differently in some regions?
In France, Panneau publicitaire ambulant is used, while in Québec, Pancarte à sandwich is used primarily.
Did you know?
- In France, the practice of using an homme-sandwich is strictly regulated by local prefectures and often requires a specific permit to occupy public space.
- Despite the term homme-sandwich referring to a 'man', it is used as a gender-neutral label for anyone wearing the boards, regardless of their gender.
- The word sandwich in homme-sandwich is a loanword from English, but it became so integrated that French speakers use it to describe both the food and this specific type of advertisement.
Examples in context
- Est-ce qu'on a besoin d'un homme-sandwich pour le magasin ?Do we need a sandwich board person for the store?
Example conversation
Lucas and Léa are discussing a marketing plan for a new shop.
- LucasLéa, nous devrions engager un homme-sandwich.Léa, we should hire a sandwich board person.
- LéaC'est une bonne idée pour attirer les clients.It's a good idea to attract customers.
- LucasEst-ce que tu connais un homme-sandwich disponible ?Do you know a sandwich board person who is available?
- LéaJe vais demander à mon frère.I will ask my brother.
