How to Say “Please Like and Subscribe” in Japanese

高評価とチャンネル登録をお願いします
kōhyōka to channeru tōroku o onegai shimasu
The English phrase "please like and subscribe" is translated into Japanese as 高評価とチャンネル登録をお願いします (kōhyōka to channeru tōroku o onegai shimasu).
This phrase is the standard, polite way for Japanese YouTubers and content creators to end their videos, used to ask viewers to give a video a thumbs-up and follow their channel.

What does it mean word for word?

高評価 (kōhyōka) literally means "high evaluation," which is the term for a "like." チャンネル登録 (channeru tōroku) means "channel registration," which is the term for "subscribe." The particle と (to) is used to connect these two nouns.

Which one should you use?

While 高評価とチャンネル登録をお願いします is the standard polite version, you may encounter いいねと登録をお願いします which is a formal way to say "Please give a like and subscribe," or the even more formal チャンネル登録と高評価をお願いいたします used to say "I kindly ask for channel subscriptions and high evaluations."

How does it change in a sentence?

The particle と (to) is used here to connect the two nouns 高評価 (high evaluation) and チャンネル登録 (channel registration).

How do you pronounce it?

kōhyōka to channeru tōroku o onegai shimasu

Did you know?

  • While 'subscribe' sounds casual in English, Japanese creators use 登録 (tōroku), which carries the weight of an official administrative act, such as registering a car or a birth. This gives the act of following a channel a sense of formal enrollment.
  • Many Japanese creators use a distinct rhythmic hand gesture or a flashing graphic when saying 高評価とチャンネル登録をお願いします to signal the end of the video.
  • If a creator uses the even more formal お願いいたします (onegai itashimasu) instead of the standard お願いします (onegai shimasu), they are performing a linguistic act of extreme humility. This shifts the power dynamic to place the viewer in a position of high status.

Examples in context

  • リスナーの皆さん、いいねと登録をお願いします!
    Everyone, please like and subscribe!
  • 動画が面白かったら、高評価とチャンネル登録をお願いします。
    Douga ga omoshirokattara, kouhyouka to channeru touroku o onegaishimasu.
    If you enjoyed the video, please like and subscribe.
  • 最後に、高評価とチャンネル登録をお願いします!
    Saigo ni, kouhyouka to channeru touroku o onegaishimasu!
    Finally, please like and subscribe!

Example conversation

Two siblings are recording a video for their YouTube channel.

  1. 陽葵 Himari

    陽葵:みんな、高評価とチャンネル登録をお願いします!
    Minna, kouhyouka to channeru touroku o onegaishimasu!
    Everyone, please like and subscribe!
  2. 陽太 Yota

    陽太:いい感じだね、陽葵。
    Ii kanji dane, Himari.
    That sounded good, Himari.
  3. 陽葵 Himari

    陽葵:次は、もっと面白い動画を撮るね。
    Tsugi wa, motto omoshiroi douga o toru ne.
    Next, I'll film an even more interesting video.
  4. 陽太 Yota

    陽太:楽しみにしてるよ。
    Tanoshimi ni shiteru yo.
    I'm looking forward to it.
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Lucas Martin
Lucas MartinHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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