What does it mean word for word?
高評価 (kōhyōka) literally means "high evaluation," which is the term for a "like." チャンネル登録 (channeru tōroku) means "channel registration," which is the term for "subscribe." The particle と (to) is used to connect these two nouns.
Which one should you use?
While 高評価とチャンネル登録をお願いします is the standard polite version, you may encounter いいねと登録をお願いします which is a formal way to say "Please give a like and subscribe," or the even more formal チャンネル登録と高評価をお願いいたします used to say "I kindly ask for channel subscriptions and high evaluations."
How does it change in a sentence?
The particle と (to) is used here to connect the two nouns 高評価 (high evaluation) and チャンネル登録 (channel registration).
How do you pronounce it?
kōhyōka to channeru tōroku o onegai shimasu
Did you know?
- While 'subscribe' sounds casual in English, Japanese creators use 登録 (tōroku), which carries the weight of an official administrative act, such as registering a car or a birth. This gives the act of following a channel a sense of formal enrollment.
- Many Japanese creators use a distinct rhythmic hand gesture or a flashing graphic when saying 高評価とチャンネル登録をお願いします to signal the end of the video.
- If a creator uses the even more formal お願いいたします (onegai itashimasu) instead of the standard お願いします (onegai shimasu), they are performing a linguistic act of extreme humility. This shifts the power dynamic to place the viewer in a position of high status.
Examples in context
- リスナーの皆さん、いいねと登録をお願いします!Everyone, please like and subscribe!
- 動画が面白かったら、高評価とチャンネル登録をお願いします。Douga ga omoshirokattara, kouhyouka to channeru touroku o onegaishimasu.If you enjoyed the video, please like and subscribe.
- 最後に、高評価とチャンネル登録をお願いします!Saigo ni, kouhyouka to channeru touroku o onegaishimasu!Finally, please like and subscribe!
Example conversation
Two siblings are recording a video for their YouTube channel.
- 陽葵 Himari陽葵:みんな、高評価とチャンネル登録をお願いします!Minna, kouhyouka to channeru touroku o onegaishimasu!Everyone, please like and subscribe!
- 陽太 Yota陽太:いい感じだね、陽葵。Ii kanji dane, Himari.That sounded good, Himari.
- 陽葵 Himari陽葵:次は、もっと面白い動画を撮るね。Tsugi wa, motto omoshiroi douga o toru ne.Next, I'll film an even more interesting video.
- 陽太 Yota陽太:楽しみにしてるよ。Tanoshimi ni shiteru yo.I'm looking forward to it.