吃播
chībō
The English term mukbang is translated into Chinese as 吃播 (chībō).
The term 吃播 is used specifically to refer to the internet phenomenon of broadcasting oneself eating, rather than just the act of eating.
Meaning: online video broadcast (noun)
What does it mean word for word?
吃播 is a compound of 吃 (chī), meaning 'to eat' and 播 (bō), meaning 'to broadcast'.
Which one should you use?
You can also use 美食直播 (měishí zhíbò) to mean 'food livestreaming'.
How do you pronounce it?
chībō
Did you know?
- Because 吃播 involves extreme consumption, Chinese netizens often use it in discussions about 浪费 or 'waste', leading to strict government regulations against food waste in these videos.
- In Chinese social media, 吃播 is often associated with 'ASMR' sounds, leading to the rise of a specific sub-genre called 助眠吃播 or 'sleep-aid mukbang'.
- The character 播 in 吃播 is also used in the word 播种 meaning 'to sow seeds', reflecting an ancient linguistic link between spreading information and spreading seeds.
Examples in context
- 他在看吃播。Tā zài kàn chībò.He is watching a mukbang.
- 你想看吃播吗？Nǐ xiǎng kàn chībò ma?Do you want to watch a mukbang?
Sources
- Wiktionary, “mukbang” translations, CC BY-SA 4.0, dump of 2026-09-26.
