page d'atterrissage
The English phrase 'landing page' is translated into French as page d'atterrissage.
A page d'atterrissage is a standalone web page created specifically for a marketing or advertising campaign to receive visitors from a link.
What does it mean word for word?
The phrase is a literal translation where page means page and atterrissage means landing, such as the landing of an aircraft or a vessel. The term is derived from the verb atterrir, which means to land.
Is there a formal and an informal way to say it?
page d'atterrissage is the formal, correct French term used in professional documentation and technical contexts. However, in professional digital marketing circles in France, many practitioners use the English term 'landing page' directly instead of the French translation.
How does it change in a sentence?
To make the phrase plural, only the word page takes an s, resulting in pages d'atterrissage. The part d'atterrissage remains singular because it describes the type of page.
Did you know?
- In a professional marketing meeting in Paris, using the term page d'atterrissage might actually make you sound less experienced than simply using the English 'landing page'.
- In the French language, page is a homonym that can refer to both a piece of paper and a young servant attending a knight.
- The term page d'atterrissage is a calque, which is a loan translation created by translating an English expression word-for-word.
Examples in context
- Notre campagne publicitaire nécessite une nouvelle page d'atterrissage pour augmenter les conversions.Our advertising campaign requires a new landing page to increase conversions.
- Cette page de destination nécessite plus d'appels à l'action.This landing page needs more calls to action.
- La page d'atterrissage est très efficace.The landing page is very effective.
- Nous devons créer une nouvelle page d'atterrissage.We need to create a new landing page.
- Le design de la page d'atterrissage est moderne.The landing page design is modern.
Example conversation
Two colleagues are discussing a new advertising campaign in an office.
- ManonNathan, as-tu vu la nouvelle page d'atterrissage ?Nathan, have you seen the new landing page?
- NathanOui, elle est vraiment superbe.Yes, it is really superb.
- ManonJe pense qu'elle va bien fonctionner.I think it is going to work well.
- NathanAbsolument, le design est très propre.Absolutely, the design is very clean.
