leader d'opinion
The English phrase "key opinion leader" is translated into French as leader d'opinion.
A leader d'opinion is a person with expert knowledge and influence who can shape the opinions of others within a specific field. While this term is used in sociological or professional contexts, the terms influenceur (masculine) or influenceuse (feminine) are much more common when referring to social media personalities.
Which one should you use?
The term leader d'opinion clé serves as a formal translation specifically for "key opinion leader."
Is there a formal and an informal way to say it?
Leader d'opinion is a formal term used in marketing, sociology and professional communications. The specific phrase Leader d'opinion clé is also a formal translation.
Is it said differently in some regions?
In Quebec, Canada, meneur d'opinion might be used as an alternative to leader d'opinion.
How does it change in a sentence?
To make the phrase plural, only the word leader takes an s. The phrase d'opinion remains unchanged, resulting in leaders d'opinion.
Did you know?
- The phrase leader d'opinion is a direct translation of a sociological concept from the 'two-step flow of communication' theory created by Paul Lazarsfeld in the 1940s.
- While leader d'opinion implies organic intellectual authority, using the word influenceur in France often suggests the person is being paid by a brand.
- In a strictly traditional French context, the word leader is often viewed as an anglicism, and purists might prefer the term chef or meneur to describe someone in a position of authority.
Examples in context
- Le leader d'opinion clé dans l'industrie de la mode a été invité à participer à la conférence.The key opinion leader in the fashion industry has been invited to participate in the conference.
- Marie est considérée comme une pointure dans le secteur des affaires.Marie is considered a key opinion leader in the business sector.
- Le meneur d'opinion dans le domaine de la technologie a été invité à donner une conférence.The key opinion leader in the technology sector has been invited to give a lecture.
- Elle est un leader d'opinion dans le domaine de la mode.She is an opinion leader in the fashion field.
- Ce scientifique est un leader d'opinion reconnu.This scientist is a recognized opinion leader.
- Nous devons trouver un leader d'opinion pour cette campagne.We need to find an opinion leader for this campaign.
Example conversation
Lucas and Manon are discussing a marketing strategy at a cafe.
- LucasManon, quel leader d'opinion devrions-nous choisir ?Manon, which opinion leader should we choose?
- ManonJe pense qu'elle est la meilleure candidate.I think she is the best candidate.
- LucasEst-ce qu'elle a beaucoup d'influence ?Does she have a lot of influence?
- ManonOui, elle est très respectée par ses pairs.Yes, she is very respected by her peers.
