How to Say “Isn’t It Cute?” in Japanese

可愛くない?
kawaikunai?
The English phrase "isn't it cute?" is translated into Japanese as 可愛くない? (kawaikunai?)
A question used to ask for agreement that something is cute.

Which one should you use?

While 可愛くない? is a casual way to seek agreement, かわいいね is an informal way to say "Isn't it cute?" For more polite or refined contexts, you may use かわいいですね, a standard and polite way to say "Isn't it cute?" or the more refined 可愛らしいですね, which emphasizes that something is lovely or charming.

How does it change in a sentence?

To make this negative form polite, you can add ですか to the end, resulting in 可愛くないですか?

How do you pronounce it?

kawaikunai?

Did you know?

  • The word かわいい (kawaii) is thought by some linguists to have originated from the word かわゆい (kawayui), which meant 'to be pitiable' or 'to arouse sympathy'.
  • In Japanese pop culture, 'cuteness' is not just an adjective but a major aesthetic philosophy called 'kawaii culture', which influences everything from fashion to high-end electronics.
  • While 可愛くない? literally means 'is it not cute?', using the negative to ask for agreement is a common linguistic strategy in Japanese to sound less aggressive and more tentative.

Examples in context

  • その子犬はとてもかわいいですね。
    That puppy is so adorable, isn't it?
  • このぬいぐるみはとてもかわいいですね。
    This stuffed animal is really cute, isn't it?
  • あの赤ちゃんは可愛らしいですね。
    That baby is adorable, isn't he/she?
  • この花は可愛らしいですね。
    This flower is lovely, isn't it?
  • あの子猫、かわいいね。
    That kitten is cute, isn't it?
  • このTシャツ、かわいいね。
    This T-shirt is cute, isn't it?
  • この子供、めっちゃ可愛いでしょ。
    This kid is super cute, right?
  • このパンダ、めっちゃ可愛いでしょ。
    This panda is extremely cute, don't you think?
  • このぬいぐるみ、可愛くない?
    Kono nuigurumi, kawaikunai?
    This stuffed animal, isn't it cute?
  • あの子の服、可愛くない?
    Ano ko no fuku, kawaikunai?
    That kid's clothes, aren't they cute?
  • 新しい靴、可愛くない?
    Atarashii kutsu, kawaikunai?
    These new shoes, aren't they cute?

Example conversation

A girl shows a photo of a cat to her brother.

  1. 陽葵 Himari

    見て、この猫、可愛くない?
    Mite, kono neko, kawaikunai?
    Look, isn't this cat cute?
  2. 陽太 Yota

    本当だ、すごく可愛いね。
    Hontou da, sugoku kawaii ne.
    True, it's really cute.
  3. 陽葵 Himari

    ずっと見ていられるよ。
    Zutto mite irareru yo.
    I could look at it forever.
  4. 陽太 Yota

    陽葵は猫が好きなんだね。
    Himari wa neko ga suki nanda ne.
    You really love cats, Himari.
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Aiden Travis
Aiden TravisHelp make this guide better. Spot a mistake, know another way to say it, or have an example from real life? Share it below.
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